E46: How do metaphors work?

E46: How do metaphors work?

Author: Brian Marick February 26, 2025 Duration: 32:07

Conceptual metaphor is a theory in cognitive science that claims understanding and problem-solving often (but not always) happen via systems of metaphor. I present the case for it, and also expand on the theory in the light of previous episodes on ecological and embodied cognition.

This episode is theory. The next episode will cover practice.

This is the beginning of a series roughly organized around ways of discovering where your thinking has gone astray, with an undercurrent of how techniques of literary criticism might be applied to software documents (including code).

Books I drew upon

  • Andrew Ortony (ed.), Metaphor and Thought (2/e), 1993 (four essays in particular: see the transcript).
  • Lakoff and Johnson, Metaphors We Live By, 1980. (I worked from the first edition; there is a second edition I haven't read.)

Two of the Metaphor and Thought essays have PDFified photocopies available:

Other things I referred to

Credits

The image of an old throttle assembly is due to WordOrigins.org.


Brian Marick hosts Oddly Influenced, a podcast that digs into the unusual and often overlooked connections between software development and the wider world. Each episode starts with a concept, theory, or practice that originated far from the realm of code-perhaps in sociology, theater, history, or urban planning-and traces its journey into the hands of software practitioners. The focus is on the concrete application: how these borrowed ideas were adapted, what problems they aimed to solve, and what actually happened when people tried them. You’ll hear about the successes, the surprising failures, and the messy, fascinating reality of translating an abstract principle into working practice. This isn’t about generic inspiration or vague parallels; it’s a detailed look at cross-disciplinary pollination, examining the mechanics of how influence actually works. The conversations are grounded and specific, avoiding hype to explore what we can genuinely learn from fields that don’t think in loops and logic. For anyone in technology or education curious about how innovation often comes from the edges, this podcast provides a unique and thoughtful perspective. It’s for listeners who enjoy deep dives into the history and sociology of their craft, who appreciate hearing stories that aren’t the usual case studies, and who are open to having their own thinking oddly influenced by the end of an episode.
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