Off Panel #238: Kumbaya with David Hyde

Off Panel #238: Kumbaya with David Hyde

Author: SKTCHD January 13, 2020 Duration: 1:12:50

In this week's episode of Off Panel, comics marketer David Hyde from Superfan Promotions joins the show. Hyde discusses his background with comics, the things that make us love them, what he learned from working in book stores and at book publishers, the learning curve of promoting comics, his time at DC, the New 52 experience, why he decided to start Superfan promotions (which arrives at 29:50 and begins the marketing talk), paying attention to marketing outside of comics, connecting viewers of comics media to the comics themselves, the important parts of comics marketing, the news cycle, whether the old standards of comics marketing still work, the comics marketing playbook, what can be learned from House of X and Powers of X, whether comics marketing is limited by the distribution model, and more.


Each week on Off Panel: A Comics Interview Podcast, host David Harper of SKTCHD sits down for a conversation that goes deeper than the usual press cycle. This isn't just about promoting the latest project; it's about understanding the people and the processes that shape the comic book industry. You'll hear from writers, artists, editors, and other key figures in a way that reveals the personal journeys, creative struggles, and collaborative triumphs behind the pages we love. The discussions are thoughtful and meandering, often touching on craft, industry shifts, and the simple love of the medium itself. By focusing on the human stories, this podcast builds a more complete picture of comics culture, from the indie scene to the major publishers. It's for anyone who has ever finished a great comic and immediately wondered about the minds that built it. New episodes arrive weekly, offering a consistent and engaging look into this vibrant world. For more, you can find David Harper and SKTCHD across various social platforms.
Author: Language: English Episodes: 560

Off Panel: A Comics Interview Podcast
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