Midnight Marketing

Midnight Marketing

Author: collide. January 29, 2024 Duration: 45:17

Tim Taylor from Midnight Marketing takes us through his journey from Montreal to Mexico and how he’s built a thriving marketing agency focused on the oil and gas sector. Starting Midnight Marketing wasn’t easy, Tim shares the ups and downs of remote operations, especially the internet struggles of working from Mexico. He’s assembled a creative team in Montreal, where oil and gas isn’t the usual focus, so there’s been a learning curve educating his team on the industry’s needs. Midnight Marketing is breaking new ground in branding and marketing for oil and gas, using tools like Jasper AI to bring more innovation to their services. Tim dives into the art of delegation, the evolving role of marketing in energy, and why he believes branding is key for this traditionally technical industry. This episode is a deep dive into creativity, adaptability, and the strategies shaping the future of oil and gas marketing.


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Click here to view the episode transcript.

00:00 - EnergyX
00:58 - Catching up with Tim
03:30 - What is Midnight Marketing
04:33 - Early Days of DWC and Amplify Media
06:45 - COVID Opportunities
08:35 - Montreal Dynamics
11:15 - Changing Perceptions in Oil and Gas
16:19 - Midnight Marketing Services
18:17 - Importance of Customer Experience
19:35 - AI in Marketing
21:50 - International Business Management
22:40 - Effective Delegation
23:30 - Setting Unrealistic Goals
27:30 - Bootstrapping vs Funding
28:10 - Building Team Culture
31:10 - Bootstrapping vs Funded Strategies
36:50 - Long-Term Mindset
38:27 - Importance of Systems and Processes
41:18 - Words Carry Weight
43:11 - Finding Midnight Marketing

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Collin McLelland hosts Oil and Gas Startups Podcast, a series from collide. that goes beyond the headlines of the energy sector. Instead of rehashing market reports, this podcast digs into the human stories and novel ideas driving change. Each conversation focuses on the practical realities of building a company at the intersection of legacy industry and cutting-edge innovation. You'll hear founders explain the specific problems they're solving, learn how investors assess risk and opportunity in this complex field, and get candid advice from established leaders who have navigated the unique challenges of oil and gas. The discussions are grounded in real-world applications, whether it's a new software platform, a novel drilling technology, or a service designed to improve efficiency and safety. This isn't about abstract theory; it's a firsthand look at the people betting their careers on the future of energy. For anyone curious about entrepreneurship, business strategy, or the technological evolution within a foundational global industry, this podcast offers an unfiltered, insightful perspective. Tune in for genuine narratives that reveal how new ventures are conceived, funded, and scaled in one of the world's most demanding and dynamic business landscapes.
Author: Language: en-us Episodes: 100

Oil and Gas Startups Podcast
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