Justin Hertel of Heatwave Visual

Justin Hertel of Heatwave Visual

Author: ROADSTERSHOP October 28, 2024 Duration: 3:07:43

Justin Hertel, founder of Heatwave Visual, joins us to talk about building a standout brand in the world of high-performance eyewear. Known for their bold designs and appeal among the action sports crowd, Heatwave Visual has redefined what eyewear can be. Justin shares insights into the creative process behind Heatwave, his strategies for breaking through in a competitive market, and how he keeps the brand fresh. We also dive into his personal connection to car culture, exploring his favorite builds and what drives his passion for both eyewear and cars.


There’s a certain alchemy that happens when raw mechanical passion meets the kind of relaxed, behind-the-scenes conversation usually reserved for a garage late at night. That’s the atmosphere you’ll find on Oil and Whiskey with Roadster Shop. Hosted by Jeremy Gerber, Phil Gerber, and Josh Henning, this podcast pulls back the curtain on the world of high-end custom muscle cars and chassis building straight from the experts who do it every day. You’re not just getting a polished show; you’re getting a seat at the bench in their shop. Episodes dive into the nitty-gritty details of current builds, break down emerging technology and techniques, and swap stories from the road and major events. It’s a mix of practical tips, industry news, and the unfiltered insights that come from a team with decades of collective experience. Whether you’re deep into a project of your own or just appreciate the craft, this podcast connects the dots between hard work and the camaraderie that fuels it. Tune in for genuine shop talk that feels like hanging out with the crew.
Author: Language: en-us Episodes: 100

Oil and Whiskey with Roadster Shop
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