Netflix didn’t want Meghan’s As Ever brand?  Insiders say As Ever flopped with viewers

Netflix didn’t want Meghan’s As Ever brand? Insiders say As Ever flopped with viewers

Author: Caloroga Shark Media / The Daily Royal Family Podcast March 12, 2026 Duration: 8:36
New details are emerging about why Netflix stepped away from Meghan Markle’s lifestyle brand As Ever. According to insiders, the company struggled to see how the products fit alongside its entertainment franchises and believed the brand failed to connect with its audience.

One source told the Daily Mail executives even explored featuring As Ever merchandise inside Netflix’s upcoming “Netflix House” retail locations in Philadelphia and Dallas, but the idea reportedly 
stalled because there was little enthusiasm for the brand.

Critics say the split could damage Meghan’s credibility with corporate partners. Reputation consultant Eric Schiffer called the development “celebrity brand suicide in a cashmere apron,” arguing that losing Netflix removes the prestige backing the venture.

Despite the criticism, both Netflix and Meghan’s team insist the separation was amicable and say the Duchess will now expand the brand independently.

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Royal Books:

Revenge: Meghan, Harry, and the War Between the Windsors by Tom Bower

William and Catherine: The Monarchy's New Era: The Inside Story

The Royal Insider: My Life with the Queen, the King and Princess Diana

For anyone fascinated by the endless drama and delicate power balances within the House of Windsor, Palace Intrigue offers a daily dose of analysis and gossip. This podcast digs into the stories that captivate the world, moving beyond the headlines to explore the personal tensions and institutional pressures shaping the modern monarchy. You'll hear detailed discussions about King Charles III's reign, Prince William's evolving duties as he prepares for the future throne, and the style and substance of Kate Middleton. The program also relentlessly tracks the ongoing narratives of Prince Harry and Meghan Markle, from their ventures abroad to the reverberations felt back within royal circles. No figure is off-limits, including the controversies and fallout surrounding Prince Andrew. Each episode pieces together the intricate puzzle of public duty, private struggle, and media spectacle that defines this family. It’s a straightforward, engaging listen for those who follow the royals not just as figureheads, but as compelling characters in a never-ending saga. Tune in to this daily podcast for thoughtful, if sometimes cheeky, commentary on the triumphs, missteps, and sheer unpredictability of life behind the palace gates.
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