When you're in the early stages of starting your coaching business, it can be really hard to decide whether you should try to get a job to earn money while you get your business off the ground — or whether you should just go all in.
That's a big part of what I coach Lori Townsend on in this coaching episode of the podcast. And if you're a coach, a health coach, a consultant, or anyone making a career pivot into work you actually love, this one is for you.
Lori spent 25 years in corporate enterprise transformation and agile coaching before deciding to go build the thing she'd actually wanted since she first fell in love with coaching over a decade ago. She's also a gym owner in Tallahassee, Florida, where most of her members are university students. She came to this call genuinely stuck on what to do next — and what we found is that the answer had been sitting directly in front of her the whole time.
This is a real, unedited coaching session, so you get to hear the different turns our conversation took to get to a great outcome for Lori — clarity and confidence about her next move.
In this episode you'll hear:
- How to decide between getting a job and going all in on your business — and the one thing that determines the answer
- The two things you actually need to have a coaching business (and why everything else is optional)
- Why building a coaching business is a completely different kind of hard than a brick and mortar — and why nobody warns you about that
- What your unfair advantage is, and why most people leaving corporate in their 50s and 60s walk right past theirs
- The layers you have to dig through to find a real niche — and why the problem YOU see isn't the one that gets someone to pay you
- Why selling the prevention of a problem someone doesn't have yet is one of the hardest things to market
- Superimposer syndrome — how one person's "I can't afford it" turns into "nobody will pay me," and what it costs you
- The difference between a workshop that's lovely and a workshop that actually converts
If you've been waiting until you feel ready, until you have the next certification, until the whole thing is built — you’re going to love this one!
Find Lori:
Passionate & Prosperous LIVE!: Your Genius Edge is October 16th & 17th in New York City — and there are only a few tickets left. Get yours here! https://www.staceybrassrussell.com/passionate-prosperous-live-2026
🔗 Ways to Work With Stacey & Free Resources
💚 1:1 Coaching & Mastermind
Book your free Ultimate Impact Blueprint Session to explore private coaching or mastermind support and take your life and business to the next level.
🌟 Passionate & Prosperous Academy
Join the Academy for coaching, mentorship, and community designed to help you build and grow a transformational business without ads or complicated funnels—just powerful offers, relationships, and live delivery.
📈 Free Resource: High-Converting Event Playbook
Learn how to create masterclasses, workshops, and talks that actually lead to clients (not crickets).
💻 Free Mini-Course: Your Irresistible Signature 1:1 Offer
Five simple steps to crafting a premium 1:1 offer your ideal clients are ready to say yes to.
🧘 Passionate & Prosperous Manifestation Toolkit ($47)
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Get Full Show Notes, Event Sign Ups and More Information Here:
http://www.staceybrassrussell.com/podcast
