235: The 5 Ways Off Location Events Make You Money (Beyond Day-of Sales)

235: The 5 Ways Off Location Events Make You Money (Beyond Day-of Sales)

Author: Candace D'Agnolo of Pet Boss Nation® May 10, 2026 Duration: 40:00
What if your best new customers aren't finding you online - they're walking right past a tent at a farmer's market, and you're just not there? Pop-up events, farmer's markets, street fairs, 5K runs, community festivals - when done right, they're one of the most powerful, affordable, and underutilized tools in an independent pet business's playbook. Candace is sharing exactly what Dante and Dory's is doing at the Galesburg Farmer's Market this season: the booth setup, the pricing strategy, the leave-behinds that work harder than business cards, and most importantly - the 5 ways events make you money that most people never count. She shares: 🙌 Why your booth needs to be a physical extension of your brand  🙌 The leave-behind strategy that drives future visits  🙌 How to train your team to represent your business at the front line   🙌 The 5 ways events make you money  Plus the 4th of July patriotic pet parade idea that came from showing up consistently, the technology that makes checkout seamless, and why you can't be your town's best-kept secret!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Running a local pet business is a unique blend of passion and hard-nosed strategy, and the Pet Boss® Podcast with Candace speaks directly to that reality. Hosted by Candace D'Agnolo of Pet Boss Nation®, these conversations move beyond generic advice to tackle the actual challenges faced by shop owners and service providers on Main Street. You'll hear from fellow pet supply store operators, groomers, dog daycare managers, trainers, and sitters who are navigating the same daily realities you are. The discussions blend foundational business principles with actionable secrets that are proving effective right now, all within the specific context of the animal care industry. This isn't about abstract theory; it's about what works when the bell on your door jingles and a client walks in with their pup. Each episode aims to provide honest, peer-driven insights because, as any pet professional knows, a dog business is indeed big business. Tune in for a candid look at building resilience and success from the ground up, designed specifically for the dedicated local entrepreneur in the vibrant world of pets.
Author: Language: English Episodes: 50

Pet Boss® Podcast with Candace
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