From Kibble to Raw: Understanding the Evolution of Pet Nutrition with Caroline Griffith

From Kibble to Raw: Understanding the Evolution of Pet Nutrition with Caroline Griffith

Author: Clayton Payne January 27, 2025 Duration: 1:05:48
Clayton welcomes Caroline Griffith, a seasoned pet nutritionist and former consultant at Nature's Menu. Caroline shares her extensive journey in the pet nutrition field, beginning with her early experiences in a kennel cattery and her passion for canine nutrition. The conversation delves into the evolution of pet food, particularly the resurgence of raw feeding, and the importance of understanding whole foods versus processed options. Caroline discusses the benefits of fresh, lightly cooked diets, the role of supplements, and the significance of maintaining a healthy microbiome in dogs. The episode also addresses common criticisms of raw feeding, including concerns about bacteria and the practicality of raw diets for pet owners. Promotional offer: petbd10 KEY TAKEAWAYS Importance of Canine Nutrition: A strong emphasis is placed on the significance of understanding canine nutrition, particularly the benefits of raw and fresh foods compared to processed options.  Raw Feeding and Health Risks: While raw feeding has its advocates, concerns about bacteria such as salmonella are prevalent.  Supplementation: When feeding raw or processed diets, supplementation may be necessary to ensure dogs receive all essential nutrients.  Choosing Quality Pet Food: When selecting shelf-stable pet food, it's crucial to look for high meat content as the primary ingredient and to be wary of excessive additives, particularly those in less bioavailable forms.    BEST MOMENTS "I started working in a kennel cattery when I was 16... the dogs and the cats taught me the most because I saw them heal." - Caroline  "If raw doesn't work, people hop straight back to processed food without trying the middle option, which could actually be the way forward for the dog." - Caroline  "There's a lot to say about this side of things... there's actually no science that says that it will be transmissible even if it is in there." - Caroline  "You need bone broth... it starts to actually heal the epithelial lining, which is what starts to degrade if the microbiome changes." - Caroline "If the additives are high... that means there was less in the food to begin with. That's not necessarily good." - Caroline  HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.  Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton Payne hosts Pet Business Disruptors, a podcast that digs into the real, working mechanics of the world of pets. This isn't just theoretical business talk; it's a direct line to the strategies and personal stories of people who have actually built their careers in this vibrant field. Each conversation is designed to pull back the curtain, offering an honest look at what it takes to navigate the pet industry, from launching a small grooming service or a new pet product to securing a key role within a major corporation. The discussions are grounded in practical experience, explaining not only how things should be done but how Clayton's guests have done them themselves. The scope is intentionally broad, making the podcast equally valuable for someone just considering their first job with animals or a seasoned executive leading a large team. By focusing on actionable insights and lived experiences, this series serves as a unique resource for anyone passionate about turning their love for pets into a sustainable profession. You'll hear specific advice on operational challenges, marketing to pet owners, and understanding the nuances that make this industry so unique. Tune in for a candid exploration of the business behind our furry, feathered, and scaled companions.
Author: Language: English Episodes: 100

Pet Business Disruptors
Podcast Episodes
How Pet Brands Can Leverage Authenticity for Greater ROI [not-audio_url] [/not-audio_url]

Duration: 1:03:55
Today, Clayton interviews Mike Abruscato and Allie Johnson from Brands Best Friend, an e-commerce agency specialising in helping pet brands navigate the complexities of online sales. They delve into the evolving landscap…
How Pug and Hound Stands Out in a Competitive Market [not-audio_url] [/not-audio_url]

Duration: 1:08:46
In this episode, Clayton sits down with Krysta and Jeff, the owners of Pug and Hound Apothecary, a unique pet store in Geneva, Illinois. They delve into their journey from various jobs to establishing a business focused…
How the Roolo Ball is Changing the Game for Dog Owners [not-audio_url] [/not-audio_url]

Duration: 1:02:56
Clayton interviews Lee Bridges, co-founder of Play9 and creator of the innovative Roolo activity ball. Lee shares his journey from being a musician and running an entertainment agency to launching a successful pet produc…
Adapting Dog Training Practices for Modern Challenges [not-audio_url] [/not-audio_url]

Duration: 1:09:11
In this episode, Clayton sits down with Helen Wainwright and Lee Hobbs from the Dog Trainer School. They discuss the challenges faced by dog trainers, including the lack of resources and support after certification, and…
Insights into the Future of Pet Wellness with Zymox [not-audio_url] [/not-audio_url]

Duration: 48:56
Today, Clayton sits down with Billy Bosco from Pet King Brands, the family-owned company behind the well-known Zymox product line. Billy shares the inspiring story of how his mother started the business 26 years ago, dri…
How Community and Collaboration Drive Success in Retail [not-audio_url] [/not-audio_url]

Duration: 58:20
In this episode, Clayton engages in a lively conversation with Sherry and Carly, known as the Pet Shop Girls, who share their unique experiences as independent pet store owners in the U.S. and Canada. Sherry, owner of Od…
Karla's Vision for the Future of No Bull [not-audio_url] [/not-audio_url]

Duration: 54:17
In this episode, Clayton interviews Karla Pearson, the founder of the No Bull Facebook group, which has grown to over 100,000 members in just six years. Karla shares her journey of becoming a passionate advocate for dog…