How iPet Network is Redefining Qualifications in the Pet Industry

How iPet Network is Redefining Qualifications in the Pet Industry

Author: Clayton Payne May 5, 2025 Duration: 1:08:23
In today's episode, Clayton sits down with Fern Gristie and Sarah Mackay, the founders of the iPet Network, to discuss their journey in the pet care industry and the establishment of their awarding organisation. They share their experiences in dog grooming, training, and the challenges they faced in finding qualified professionals due to a lack of accessible qualifications. Fern and Sarah also look into the importance of regulated education in the animal care sector, highlighting the creation of over 55 qualifications that cater to various aspects of pet care, from grooming to veterinary science. https://www.ipetnetwork.co.uk/  KEY TAKEAWAYS The iPet Network was established by Fern Gristie and Sarah Mackay to address the challenges in the pet care industry, particularly in dog grooming education and qualifications. They aimed to create a more accessible and regulated training environment for aspiring pet professionals. The founders recognised the need for a new awarding organisation to provide qualifications that met industry standards. They went through a rigorous two-year process with Ofqual, the UK government agency that regulates qualifications, to ensure their programs were credible and met the needs of the market. iPet Network offers over 55 regulated qualifications in various areas of animal care, including dog grooming, cat grooming, dog walking, and veterinary science. This diversity allows learners to pursue specialised training that aligns with their career goals. The organisation emphasises the importance of quality assurance in training. They work with experienced consultants to develop robust qualifications that ensure learners meet industry standards, ultimately benefiting both the professionals and the animals they care for. iPet Network aims to remove barriers to entry in the animal care sector by providing flexible learning options, including apprenticeships and qualifications that allow individuals to earn while they learn. This approach helps to create more career opportunities in a field that is often seen as unregulated. BEST MOMENTS "We want to make sure that the education we’re offering benefits the lives of animals and people." "There's so many eventualities you would never have considered that, but yes, it's happened." "The qualifications that we create only sit within that market, because this is the market that we know particularly well." "It's about safety for the dog and for the groomer." "You don't need to go around the houses and be told that actually there's barriers. There's not barriers." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.  Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton Payne hosts Pet Business Disruptors, a podcast that digs into the real, working mechanics of the world of pets. This isn't just theoretical business talk; it's a direct line to the strategies and personal stories of people who have actually built their careers in this vibrant field. Each conversation is designed to pull back the curtain, offering an honest look at what it takes to navigate the pet industry, from launching a small grooming service or a new pet product to securing a key role within a major corporation. The discussions are grounded in practical experience, explaining not only how things should be done but how Clayton's guests have done them themselves. The scope is intentionally broad, making the podcast equally valuable for someone just considering their first job with animals or a seasoned executive leading a large team. By focusing on actionable insights and lived experiences, this series serves as a unique resource for anyone passionate about turning their love for pets into a sustainable profession. You'll hear specific advice on operational challenges, marketing to pet owners, and understanding the nuances that make this industry so unique. Tune in for a candid exploration of the business behind our furry, feathered, and scaled companions.
Author: Language: English Episodes: 100

Pet Business Disruptors
Podcast Episodes
How Pet Brands Can Leverage Authenticity for Greater ROI [not-audio_url] [/not-audio_url]

Duration: 1:03:55
Today, Clayton interviews Mike Abruscato and Allie Johnson from Brands Best Friend, an e-commerce agency specialising in helping pet brands navigate the complexities of online sales. They delve into the evolving landscap…
How Pug and Hound Stands Out in a Competitive Market [not-audio_url] [/not-audio_url]

Duration: 1:08:46
In this episode, Clayton sits down with Krysta and Jeff, the owners of Pug and Hound Apothecary, a unique pet store in Geneva, Illinois. They delve into their journey from various jobs to establishing a business focused…
How the Roolo Ball is Changing the Game for Dog Owners [not-audio_url] [/not-audio_url]

Duration: 1:02:56
Clayton interviews Lee Bridges, co-founder of Play9 and creator of the innovative Roolo activity ball. Lee shares his journey from being a musician and running an entertainment agency to launching a successful pet produc…
Adapting Dog Training Practices for Modern Challenges [not-audio_url] [/not-audio_url]

Duration: 1:09:11
In this episode, Clayton sits down with Helen Wainwright and Lee Hobbs from the Dog Trainer School. They discuss the challenges faced by dog trainers, including the lack of resources and support after certification, and…
Insights into the Future of Pet Wellness with Zymox [not-audio_url] [/not-audio_url]

Duration: 48:56
Today, Clayton sits down with Billy Bosco from Pet King Brands, the family-owned company behind the well-known Zymox product line. Billy shares the inspiring story of how his mother started the business 26 years ago, dri…
How Community and Collaboration Drive Success in Retail [not-audio_url] [/not-audio_url]

Duration: 58:20
In this episode, Clayton engages in a lively conversation with Sherry and Carly, known as the Pet Shop Girls, who share their unique experiences as independent pet store owners in the U.S. and Canada. Sherry, owner of Od…
Karla's Vision for the Future of No Bull [not-audio_url] [/not-audio_url]

Duration: 54:17
In this episode, Clayton interviews Karla Pearson, the founder of the No Bull Facebook group, which has grown to over 100,000 members in just six years. Karla shares her journey of becoming a passionate advocate for dog…