Episode 140: Beyond the Booth—The Real ROI of Trade Shows

Most independent retailers think the value of a trade show is measured by the deals they bring home. We disagree. The biggest return on investment isn't the discounts—it's the relationships you build, the ideas that challenge you, and the inspiration that helps your business grow. In this episode, we're kicking off Season 3 from SUPERZOO and sharing why trade shows have become one of the best investments we've made. We talk about making the most of every show, building meaningful industry connections, finding exciting new products, and why getting out of your store might be exactly what your business needs. In this episode: Why trade shows are about more than show specials Building relationships with brands and other retailers Making the most of any show—big or small Budgeting and planning for industry events Working on your business, not just in it If you've been saying, "Maybe next year," consider this your sign to start planning now. Your next great idea could be waiting on the show floor. Connect with the Pet Shop Girls! Find us anywhere you like to connect! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the Ultimate Video Making Tool Megaphone AI here: ⁠⁠⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠⁠⁠ Check out our Partnership Programs for exclusive savings for Pet Pros: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://2petshopgirls.com/#03-1⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get Carly’s Pet Nutrition Foundation Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.