Episode 98 - Last Minute Holiday Hacks with Bob Negen

Episode 98 - Last Minute Holiday Hacks with Bob Negen

Author: The Pet Shop Girls October 14, 2025 Duration: 1:21:08
Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros
KidsKids & FamilyAnimalsBusinessEntrepreneurshipFamilyPets
In this episode of the Pet Shop Girls Podcast, Carly and Sherry sit down with retail expert Bob Negen to talk holiday season strategies that actually work. From training seasonal staff to creating signage and bundles that move product, this conversation is all about making the busiest time of year your most profitable. Bob shares insights on leveraging nostalgia, building emotional connections with customers, and running innovative promotions that stand out. We also dig into how to keep staff morale high, use social media and email effectively, and create memorable shopping experiences that keep customers coming back. Whether you’re looking for practical holiday hacks, future-focused trends like AI in retail, or just some extra inspiration to close the year strong, this episode has you covered. ✨ Key Takeaways Train and manage seasonal staff effectively. Use signage and bundling to drive bigger sales. Tap into nostalgia and emotion in holiday marketing. Keep staff morale high during peak season. Leverage social and email marketing to engage customers. Explore future trends like AI and relationship-driven retail. Create memorable shopping experiences to maximize ROI. Find Bob at:https://whizbangtraining.com/ https://www.linkedin.com/in/bobnegenretailexpert Connect with the Pet Shop Girls! Find us anywhere you like to connect! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the Ultimate Video Making Tool Megaphone AI here: ⁠⁠⁠⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠⁠⁠ Check out our Partnership Programs for exclusive savings for Pet Pros: ⁠https://2petshopgirls.com/#03-1⁠ Get Carly’s Pet Nutrition Foundation Course: ⁠https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3⁠ The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Running a small business in the pet industry is a unique blend of passion and hustle. Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws)-A Podcast for Independent Pet Pros gets right into the heart of that daily reality. Sherry brings two decades of experience from her own shop, Odyssey Pets in Dallas, covering everything from inventory to customer quirks. Carly, from House of Paws, adds her own frontline perspective. Together, they ditch the generic advice for conversations that actually sound like the ones you’d have with a trusted colleague. You’ll hear them work through the real stuff: practical marketing that doesn’t require a huge budget, the nuances of hiring and training a team that cares as much as you do, and how to sidestep pitfalls that can trip up even seasoned pros. They also keep an ear to the ground for the trends and ideas that matter to independent shops, not just the big chains. This podcast feels like a regular check-in with friends who understand exactly what you’re building, offering a mix of hard-won wisdom and fresh thinking to help your business thrive. Tune in for honest talk about making a living while doing what you love for animals and their families.
Author: Language: English Episodes: 100

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Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros
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