A few weekends back, I was working full steam ahead at my “other” full time job in life.
Now most of you know me as a guy who trains people in the gym and creates content like this, with the goal of making everyone I come into contact with better.
But this was my OTHER job…the one where I’m an elite Uber driver and sports dad!
And on this particular morning, with a 90 minute drive to beautiful Terre Haute ahead of me, I had A LOT of time to think about business, training and life.
And this show is what came from all that!
Basically I asked myself a few simple questions:
What have I done WELL over the years in my business?
In what areas could I improve? And perhaps most importantly…
How I can put all of this into a podcast that will help YOU become a better trainer, coach and businessperson?
Well this is what I came up with: 10 keys to help YOU run a better business and make more money in 2025.
Because let’s be honest here – all of us come into this industry because we want to help people.
But in that same breath, many of us don’t know how to take care of OURSELVES from a business or financial perspective.
So I really hope this show helps you out – let’s dive in!
At certain times in life, long hours of coaching in the gym IS your continuing education.
– MR
This Week on the Physical Prep Podcast:
The REAL KEY to running a successful fitness business (that doesn’t necessarily have to DO with business!)
Why your continuing education can and should change at different points in your career.
The biggest side quest or “shiny” object in fitness business today.
Serious question: Should you be considering using DIRECT MAIL to advertise?!?!
The real goal of using social media (Hint: it’s not just about more likes!)
What you can do right now, TODAY, to start building a stronger business for free.
Why your goal shouldn’t be to train professional athletes right out of the gate.
How to know what someone really wants from training – and then get them to buy with ease.
Rate Increases: How do you pull these off without pissing all your clients and athletes off?
Why making it easy to get started with you is crucial to your success!
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Mike Robertson hosts the Physical Preparation Podcast, a space dedicated to the intricate craft of building better athletes and more effective coaches. Instead of quick fixes or fads, conversations here focus on the principles and practical details that form the foundation of sustainable performance. Each episode features in-depth discussions with leading experts from the health and fitness world, breaking down complex concepts into actionable strategies. You’ll hear honest explorations of training methodologies, injury prevention, and the nuanced decisions that separate good programs from great ones. This podcast serves as a continual education for anyone serious about understanding the ‘why’ behind physical preparation, whether you’re designing regimens for others or refining your own athletic journey. The dialogue is grounded in real-world application, aiming to sharpen your critical thinking and provide tools that can be implemented immediately. Tune in for a consistently insightful look at how intelligent training philosophy translates into tangible results, fostering a deeper appreciation for the art and science of human performance.
Author: Mike Robertson
Language: en-us
Episodes: 100
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