Andy McCloy on Kaizen Coaches and Building an ELITE Gym Culture

Andy McCloy on Kaizen Coaches and Building an ELITE Gym Culture

Author: Mike Robertson October 9, 2025 Duration: 49:59

One thing I’m always leery of are fitness industry buzzwords.

For instance when people start talking about cleanses, detoxes, or fitness “challenges” I’m immediately skeptical.

And in that same vein, you here all kinds of people today talking about gym culture.

But what does that really MEAN?

Can you truly create a gym culture?

And if so, what are some ways you can ensure that your gym’s culture is truly elite?

Well if you’re curious about this, then you’re going to LOVE today’s episode with my good friend Andy McCloy!

Andy McCloy is a renowned strength and conditioning coach, entrepreneur, and fitness innovator based out of Madison, Alabama, and is best known as the founder and head coach of Body Creations Inc.

He’s also recently joined forces with Luka Hocevar to create the Built to Last gym mentorship, and in this show, we’re going to talk about what it really takes to develop world-class coaches and an elite gym culture!

 

Quotable Quotes:

Culture eats strategy for breakfast.

—–

Find the right people and put them in the right seat

—–

You have to have a baseline level of competence at a ton of skills before you start becoming just the owner of a gym.

 

This Week on the Physical Prep Podcast:

  • Why “Culture eats strategy for breakfast”
  • The power of investing in your staff, and then letting them develop organically over time
  • Why “Kaizen” is a key mantra in Andy’s personal and professional growth
  • Hiring Coaches: Why there’s more to it than just the X’s and O’s of coaching
  • How gym culture adapts and evolves over the years
  • The value of mentorship, and why ongoing education is critical for ALL team members
  • Why every coach should have a growth mindset and be open to learning new skills beyond coaching
  • How to onboard your staff to ensure alignment and integration with company culture and goals
  • The power of having a strong vision and values in your hiring process
  • Final advice for gym owners to build and maintain a strong gym culture for years to come!

 

 

Connect with Andy:

 

Related Links:

 

Grow Your Fitness Business or Gym with Push Press!

Gym owners and coaches, have you heard about PushPress?

It’s the best gym management software company and it’s revolutionizing the fitness world.

So check this out: PushPress is built BY gym owners. They understand the ins and outs of running a fitness business because they’re “in the trenches” in their own gyms every single day.

Key products like Core, Grow, and Train are designed to help you with everything from billing and scheduling to lead generation and progress tracking.

Built on the “help first” ethos, PushPress places an exceptional focus on prioritizing client needs, listening to feedback from their community, and using it as the impetus for its ever-evolving, innovative features.

And here’s the strongest plug I can give them – I’ve actually switched to PushPress for all of my clients and athletes.

Getting things set-up and running smoothly is not only easier, but also far more intuitive than many other solutions.

So if you’re interested in learning more, just head over to pushpress.com/ppp.

 

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Thanks so much for your support – love and appreciate you!

The post Andy McCloy on Kaizen Coaches and Building an ELITE Gym Culture appeared first on Robertson Training Systems.


Mike Robertson hosts the Physical Preparation Podcast, a space dedicated to the intricate craft of building better athletes and more effective coaches. Instead of quick fixes or fads, conversations here focus on the principles and practical details that form the foundation of sustainable performance. Each episode features in-depth discussions with leading experts from the health and fitness world, breaking down complex concepts into actionable strategies. You’ll hear honest explorations of training methodologies, injury prevention, and the nuanced decisions that separate good programs from great ones. This podcast serves as a continual education for anyone serious about understanding the ‘why’ behind physical preparation, whether you’re designing regimens for others or refining your own athletic journey. The dialogue is grounded in real-world application, aiming to sharpen your critical thinking and provide tools that can be implemented immediately. Tune in for a consistently insightful look at how intelligent training philosophy translates into tangible results, fostering a deeper appreciation for the art and science of human performance.
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