5 ways to make money with your podcast

If you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real.

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I get it: the advice out there is either laughably vague or refers to audience sizes that would make most national radio stations blush.

You’re told to focus on sponsors. You’re sold the idea that passive ad income is lurking just around the corner, when in reality, most podcasters would be financially better off mowing lawns.

On “5 ways to make money with your podcast,” I’m breaking from that nonsense and lifting up the hood on what actually works if you’re not one of the lucky few sitting on tens of thousands of downloads.

And, yes, I’ll lay out the business models that don’t work for the majority – and point you to approaches that actually deliver if you’re willing to think a little more creatively and act with intention.

Chapters:

00:00 Monetising for Indies

04:17 Targeted Digital Products

06:27 Podcast Sponsorship