How to make money from a podcast! (And you don't need ads!)

How to make money from a podcast! (And you don't need ads!)

Author: The Podmaster (Neal Veglio) April 11, 2024 Duration: 11:28

Making Money in Podcasting: Tips and Tricks for Podcasters

In this episode of The Podmaster I'm going to talk about how to make money from a podcast!

Hi, I'm Neal Veglio, founder of Podknows Podcasting. And for more than 20 years I've been experimenting with podcasts. Along the way, I've learned a thing or two about how to help people like you grow podcasts legitimately, with highly targeted real listeners. Not bots from clickfarms.

And that brings us nicely on to this episode's topic - how to monetise that audience once you've connected with it.

Get ROI from your podcast

Are you pouring your heart, soul, and possibly the contents of your wallet into a podcast but can't seem to find that sweet spot where your labour of love actually starts to love you back... monetarily?

Well, if you're about to chuck your microphone out the window in sheer frustration, hold on a mo.

You're about to get the equivalent of a podcasting lightning bolt up the arse from yours truly, The Podmaster.

You see, this episode isn't just another ramble through the world of podcasting for beginners; it's a meaty, juicy, potentially wallet-fattening dose of podcast monetisation advice.

And by the end of this, you'll know exactly what options are on the table.

You're going to learn the difference between a podcast being a cash vacuum and a cash generator.

What does work then?

Methods for monetisation in podcasting

Stick it out, as I map out a strategy that goes beyond the humdrum of CPM rates that'll have you earning more per listener than most podcasts with pre-roll ads longer than their actual content.

And it doesn't matter if you're well-known or niche.

And if after listening you'd like to talk about how I help people like you to turn their listeners into customers who'll be excited to give you their money, book in for a free call with me.

Timestamped summary:


00:00 Maximise ad revenue without upsetting listeners.


03:17 Utilise mid-roll ad for own services.


06:49 Podcast content value varies, worth considering investment.


10:22 Unlimited earnings from podcasting, invest in marketing.


Mentioned in this episode:

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Neal Veglio, who has been experimenting with podcast feeds since the early days of RSS, hosts Podcasting Insights: podcast growth advice for indie creators. He operates under the moniker The Podmaster, a title that reflects a deep dive into the craft rather than a claim of simple expertise. This podcast moves beyond surface-level tips to examine the interconnected systems that determine whether a show finds its audience. Each episode tackles the practical realities independent creators face, from technical audio choices and marketing strategies to the business considerations that emerge once a podcast begins to gain traction. The conversation is grounded in Neal's long view of the medium's evolution, offering context that helps demystify why certain approaches work while others falter. You'll hear specific discussions on optimizing workflows, interpreting audience analytics, and sustainable creative practices. The aim is to build what Neal calls 'podmastery'-a nuanced understanding of how all these pieces fit together to amplify your voice. It’s a resource for anyone who has moved past the initial setup and is now focused on thoughtful growth, making it a distinct voice in the technology and business podcasting space. The guidance is detailed and actionable, designed to help you refine your process and get clearer results from the effort you invest in your own podcast.
Author: Language: English Episodes: 100

Podmastery: podcasting insights and advice for indie creators
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