I Added Video to My B2B Podcast Using Apple Podcasts’ HLS — Here’s What Actually Happened

I Added Video to My B2B Podcast Using Apple Podcasts’ HLS — Here’s What Actually Happened

Author: The Podmaster (Neal Veglio) June 30, 2026 Duration: 21:35
A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things they’ve never tried. So I enabled video for B2B Podcasting Insights, my other show, in Captivate. A real show, in a crowded market, with real numbers. This episode is the field report.

In this one:

  • What HLS video actually is — and why it isn’t the old MP4-in-the-RSS-enclosure trick that nobody could see
  • What the listener experience really looks like (spoiler: “clean” is a Michelin star in podcast infrastructure)
  • The hosting catch — it lives or dies on who you host with
  • Three workflow changes nobody warns you about, including the upload time and editing for two audiences at once
  • What two weeks of data actually showed — told straight, no fake growth-hack victory lap
  • The honest verdict: who should switch it on now, and who should wait

LINKS


Stuck on something specific? Get your next podcasting challenge solved one-to-one at podmastery.co Got your own opinion and want to share? Great! I love hearing from you. Here's where to do it - https://podmastery.co/get-in-touch/ Recorded on Boomcaster — free trial + 50% off your first three months (affiliate link): podmastery.co/boomcaster And go follow B2B Podcasting Insights if you want more on getting the most from a B2B show: podknows.co.uk/b2bpi

Neal Veglio, who has been experimenting with podcast feeds since the early days of RSS, hosts Podcasting Insights: podcast growth advice for indie creators. He operates under the moniker The Podmaster, a title that reflects a deep dive into the craft rather than a claim of simple expertise. This podcast moves beyond surface-level tips to examine the interconnected systems that determine whether a show finds its audience. Each episode tackles the practical realities independent creators face, from technical audio choices and marketing strategies to the business considerations that emerge once a podcast begins to gain traction. The conversation is grounded in Neal's long view of the medium's evolution, offering context that helps demystify why certain approaches work while others falter. You'll hear specific discussions on optimizing workflows, interpreting audience analytics, and sustainable creative practices. The aim is to build what Neal calls 'podmastery'-a nuanced understanding of how all these pieces fit together to amplify your voice. It’s a resource for anyone who has moved past the initial setup and is now focused on thoughtful growth, making it a distinct voice in the technology and business podcasting space. The guidance is detailed and actionable, designed to help you refine your process and get clearer results from the effort you invest in your own podcast.
Author: Language: English Episodes: 50

Podmastery: podcasting insights and advice for indie creators
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