Building a Business around your Podcast: Real Examples & Products you Can Create

Building a Business around your Podcast: Real Examples & Products you Can Create

Author: Alitu via The Podcast Host May 17, 2024 Duration: 50:33

Discover how to build a thriving business around your podcast in this episode of Podcraft. Colin co-hosts this episode with the host of the Always Free podcast - Jason Graystone. They both shares their strategies for crafting a show that resonates with people and how to then monetize that content within a wider business. They discuss a whole range of things, including:

If you're early stage, or pre-launch:

  • what a BIG launch strategy looks like, with real tactics
  • how to make the best of the first 3 months of your show
  • iterating your show to find the best fit for you and your audience

If you're experienced and ready to build an income from your show:

  • creating a product line that aligns with your unique expertise
  • breakdown of our own products & services, and how they tie together
  • creating your first product in a few days, with real examples
  • how to overcome the fear of selling as a creator and feel confident in the value you offer
  • the value of being open and honest with your ideas, even if it turns some people off

Our goal was to give a really solid picture of how we both run businesses around content, and the steps you can take to start to build your own.

Here are a few of the resources mentioned:


If you've ever felt overwhelmed by the technical side of starting a show or wondered how to turn your passion into a sustainable project, PodCraft by Alitu: Honing the Craft of Podcasting is made for you. Hosts Colin and Matthew, with their three decades of shared experience, act as practical guides through the entire process. They move beyond theory, offering actionable advice you can use immediately. You'll hear detailed discussions on specific skills, from something as fundamental as selecting your first microphone to more advanced strategies like leveraging live events for community growth. The conversation also tackles the business and marketing realities, exploring how to effectively expand your audience and create revenue from your work. What sets this podcast apart is its balance of deep-dive tutorials on single topics and illuminating interviews with creators who share their own real-world successes and lessons learned. It’s a resource that recognises podcasting as both a creative outlet and a serious venture, providing the grounded, no-fluff guidance needed to refine your sound and build something that lasts. Tune in weekly for a dose of clarity and direction for your own audio journey.
Author: Language: en-gb Episodes: 100

PodCraft by Alitu: Honing the Craft of Podcasting
Podcast Episodes
The Problem With Provocative Titles (And Why We Use Them Anyway) [not-audio_url] [/not-audio_url]

Duration: 42:26
We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes. We wanted to build on that in…
These 5 Podcasters Added Video – Here’s What Happened [not-audio_url] [/not-audio_url]

Duration: 22:24
You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now.Video is killing podcasts! Video is saving podcasting! If you’re not doing video, what’s the point? It’s a lo…
Do We Need to Champion Spoken-Word Audio in a World of Video Hype? [not-audio_url] [/not-audio_url]

Duration: 44:21
Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio?We spoke to a bunch of kind and patient people at The Podcast Show London who w…
How to SCALE & Grow Your Audience #1 - Syndication Essentials [not-audio_url] [/not-audio_url]

Duration: 38:22
We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – SyndicationC – Communities & CollaborationA – Advertising & Paid PromotionL – Live & In-PersonE – Email & EngagementO…
3 Signs You Have an Amateur Creator Mindset [not-audio_url] [/not-audio_url]

Duration: 30:55
We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why…
What Does a Podcast Producer Actually Do? [not-audio_url] [/not-audio_url]

Duration: 29:30
With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going…