Can You Grow a Podcast on a Monthly Release Schedule?

Can You Grow a Podcast on a Monthly Release Schedule?

Author: Alitu via The Podcast Host September 4, 2025 Duration: 50:41

What does it take to keep a podcast sustainable while still growing your audience? In this live coaching episode of Podcraft, Colin and Matthew sit down with Ellie and Will, hosts of Lively Minds: The UK Mental Health Podcast.

Together, they explore the origins of the show, the challenge of carving out a unique voice in a crowded mental health space, and why clarity around their mission matters so much. Ellie and Will share how their project grew out of conversations during lockdown and why they wanted to go beyond surface-level wellbeing advice to have deeper, more nuanced discussions around mental health.

The conversation also digs into practical strategy, from balancing consistency with sustainability to experimenting with shorter co-hosted or solo episodes. Colin and Matthew share ideas for authentic audience growth without social media overwhelm, creative approaches to collaboration, and sustainable ways to explore monetisation through community support or aligned partnerships.

Packed with encouragement and practical insights, this session shines a light on what it really takes to sustain a meaningful podcast for the long term.


If you've ever felt overwhelmed by the technical side of starting a show or wondered how to turn your passion into a sustainable project, PodCraft by Alitu: Honing the Craft of Podcasting is made for you. Hosts Colin and Matthew, with their three decades of shared experience, act as practical guides through the entire process. They move beyond theory, offering actionable advice you can use immediately. You'll hear detailed discussions on specific skills, from something as fundamental as selecting your first microphone to more advanced strategies like leveraging live events for community growth. The conversation also tackles the business and marketing realities, exploring how to effectively expand your audience and create revenue from your work. What sets this podcast apart is its balance of deep-dive tutorials on single topics and illuminating interviews with creators who share their own real-world successes and lessons learned. It’s a resource that recognises podcasting as both a creative outlet and a serious venture, providing the grounded, no-fluff guidance needed to refine your sound and build something that lasts. Tune in weekly for a dose of clarity and direction for your own audio journey.
Author: Language: en-gb Episodes: 100

PodCraft by Alitu: Honing the Craft of Podcasting
Podcast Episodes
Why Are Audio-Only Podcasters Spending MORE Time Than Video Creators? [not-audio_url] [/not-audio_url]

Duration: 52:49
Our Indie Podcasters Report shows that once production goes past six hours, audio-only creators are the ones spending the most time in the edit. But why?The answer goes beyond workflow. Audio culture has always valued cl…
6 Reasons to Record Your Next Podcast Episode on a Walk [not-audio_url] [/not-audio_url]

Duration: 19:01
On a recent episode of Podcraft, Neale James of The Photowalk talked about an email he once received from a listener who was housebound due to illness. They wrote that they could no longer go out for walks but hoped thei…
Growth on the Road: Building a Podcast While Living Off-Grid [not-audio_url] [/not-audio_url]

Duration: 44:44
Ever wondered what it’s really like to grow a podcast while living off-grid and travelling full-time? Cara and James from Kerouac’s Cruising share how they’ve turned life on the road into a show about freedom, mindset an…
Research as a Creative Partner, With Tom Webster of Sounds Profitable [not-audio_url] [/not-audio_url]

Duration: 47:43
Have you ever thought about publishing a report in your niche? A “state of the industry” piece that delivers fresh data, insights, and analysis to your audience.Original research can position you as an authority while sp…
Lessons From 500 Episodes & 5 Years of Podcasting [not-audio_url] [/not-audio_url]

Duration: 58:49
How do you keep a podcast going long enough to reach 500 episodes?Most shows fade away after a handful of recordings, but The Photowalk has just passed a huge milestone. This week, I’m joined by its host, Neale James, to…
The "Voice Note From a Friend" Format: A 15-Minute Podcast Workflow [not-audio_url] [/not-audio_url]

Duration: 35:59
Do you think launching a podcast means buying lights, cameras, and spending hours editing? In this episode, Becky Pierson Davidson (Build With Becky) shows why none of that is necessary. Her short, audio-only episodes fe…
Should Hyperlocal Podcasts Target International Audiences? [not-audio_url] [/not-audio_url]

Duration: 56:00
Can a podcast rooted in one city or neighbourhood really matter to listeners halfway across the world? Or should hyperlocal shows focus purely on the people right on their doorstep?In this episode, we are joined by Cody…