Top Promo & Growth Lessons From Successful Indie Podcasters

Top Promo & Growth Lessons From Successful Indie Podcasters

Author: Alitu via The Podcast Host May 8, 2024 Duration: 52:15

Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing.

Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to.

SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms.

Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too.

Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.


If you've ever felt overwhelmed by the technical side of starting a show or wondered how to turn your passion into a sustainable project, PodCraft by Alitu: Honing the Craft of Podcasting is made for you. Hosts Colin and Matthew, with their three decades of shared experience, act as practical guides through the entire process. They move beyond theory, offering actionable advice you can use immediately. You'll hear detailed discussions on specific skills, from something as fundamental as selecting your first microphone to more advanced strategies like leveraging live events for community growth. The conversation also tackles the business and marketing realities, exploring how to effectively expand your audience and create revenue from your work. What sets this podcast apart is its balance of deep-dive tutorials on single topics and illuminating interviews with creators who share their own real-world successes and lessons learned. It’s a resource that recognises podcasting as both a creative outlet and a serious venture, providing the grounded, no-fluff guidance needed to refine your sound and build something that lasts. Tune in weekly for a dose of clarity and direction for your own audio journey.
Author: Language: en-gb Episodes: 100

PodCraft by Alitu: Honing the Craft of Podcasting
Podcast Episodes
"Authenticity" Is Just Lack of Effort? (And Other Hot Takes) [not-audio_url] [/not-audio_url]

Duration: 57:53
Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast really matter?We tackle these hot takes and more on this week's Podcra…
Do Podcast Ads Do More Harm Than Good? [not-audio_url] [/not-audio_url]

Duration: 39:22
Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship. If you missed it, ​the full repor…
Does "Owning Your Audience" Confuse Reach With Trust? [not-audio_url] [/not-audio_url]

Duration: 44:16
If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what an audience actually is? That's just one of the discussion points this week as…
Should Podcasting Never Feel Like Hard Work? [not-audio_url] [/not-audio_url]

Duration: 45:51
"Podcasting should never feel like hard work". It sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively successful podcast?On the latest episode of Podcraft, we’re back with our “agree or…
Do Podcasters Control Their Own Discoverability? [not-audio_url] [/not-audio_url]

Duration: 39:03
Is your podcast growth at the mercy of "the algorithm", or do you have more control than you think? On this episode of Podcraft, we run through a few statements about podcasting and debate on whether we agree or disagree…
4 Simple Ways to Track Podcast Ad Performance [not-audio_url] [/not-audio_url]

Duration: 5:23
How do you know if your podcast sponsorships are actually driving results? Here are four practical ways to track listener engagement and show sponsors what’s really working. These tips make it easier to prove value, stre…
The Creative Reset For Podcasters [not-audio_url] [/not-audio_url]

Duration: 5:10
If running your podcast has started to feel like a grind, you risk losing your creative spark. This week, I want to try something that'll help rekindle your enthusiasm for podcasting. The episode of Podcraft is brought t…
The Advice We Needed When We Had 7 Listeners (Classic) [not-audio_url] [/not-audio_url]

Duration: 43:42
Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20…
How to Sell Audio-First Podcasts to Potential Sponsors in 2026 [not-audio_url] [/not-audio_url]

Duration: 9:19
On last week's episode of Podcraft, we agreed that sponsorship was broadly overrated for the average indie creator.But... that doesn't mean it isn't the right fit for you.Maybe you podcast within a specialist hobby, prof…