What’s the Best Way for a Small Podcast to Make Money?

What’s the Best Way for a Small Podcast to Make Money?

Author: Alitu via The Podcast Host December 1, 2025 Duration: 51:55

What if monetising a podcast was simpler than the usual laundry list of tactics suggests? A new model called the Three As breaks earning potential into three clear paths: 

  • Audience, which includes supporter perks and light ads
  • Authority, which covers coaching, courses, and specialist services
  • Assets, which includes books, products, and affiliate income

The aim is to choose the route that fits your show’s size and purpose rather than copy the strategies used by giants.

Elsewhere, recent Independent Podcaster survey results show creators splitting into two broad groups. Audio-first shows follow flexible production routines, while video-led podcasts often feel the pressure of weekly uploads from platforms like YouTube. These differences show up in formats, production time, and a growing worry that video’s rise could narrow the types of stories podcasters feel able to make.

There is also a look at the event season ahead and how to get more from it. The focus is on going in with clear intentions, using the space to meet potential guests, and treating each venue as a chance to make connections rather than sit through panels all day.

The episode ends with practical studio advice. Creating depth behind you, shaping your light, and mixing fixed and angled shots can all lift your visuals without expensive gear. A bit of planning and a thoughtful layout often matter more than the camera you use.

Podcraft is brought to you by Alitu and The Podcast Host


If you've ever felt overwhelmed by the technical side of starting a show or wondered how to turn your passion into a sustainable project, PodCraft by Alitu: Honing the Craft of Podcasting is made for you. Hosts Colin and Matthew, with their three decades of shared experience, act as practical guides through the entire process. They move beyond theory, offering actionable advice you can use immediately. You'll hear detailed discussions on specific skills, from something as fundamental as selecting your first microphone to more advanced strategies like leveraging live events for community growth. The conversation also tackles the business and marketing realities, exploring how to effectively expand your audience and create revenue from your work. What sets this podcast apart is its balance of deep-dive tutorials on single topics and illuminating interviews with creators who share their own real-world successes and lessons learned. It’s a resource that recognises podcasting as both a creative outlet and a serious venture, providing the grounded, no-fluff guidance needed to refine your sound and build something that lasts. Tune in weekly for a dose of clarity and direction for your own audio journey.
Author: Language: en-gb Episodes: 100

PodCraft by Alitu: Honing the Craft of Podcasting
Podcast Episodes
Podcasting Used to Be Hard—Here’s What’s Changed [not-audio_url] [/not-audio_url]

Duration: 52:34
In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websi…
Try These 6 Compelling & Shareable Content Frameworks [not-audio_url] [/not-audio_url]

Duration: 10:43
A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast. Lists: Where you break things down into bite-sized, numbered pieces that are eas…
9 Great Podcast Stats From the Past Year [not-audio_url] [/not-audio_url]

Duration: 55:53
We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons w…
Keep Publishing Over the Holidays - Here's Why... [not-audio_url] [/not-audio_url]

Duration: 34:24
It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report su…
Podcast Discovery Stats: How Folks Find Pods, & Why They Listen [not-audio_url] [/not-audio_url]

Duration: 1:07:09
It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listen…