Why Showing Up Long Enough Changes Everything [Classic]

Why Showing Up Long Enough Changes Everything [Classic]

Author: Alitu via The Podcast Host January 5, 2026 Duration: 49:01

Almost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period of time, you eventually hit a critical mass of episodes you can now call your “back catalogue” – and it’s a powerful tool.

On this episode of Podcraft, we’re going to look at the benefits of this published body of work, which includes the ability for new listeners to binge your content, as well as providing you with a tonne of repurposing options, too.

Following up on our previous episode, From Doubt to Determination, we’ll also continue to explore the barriers and challenges our Indiepod Legends have faced, as well as how they’ve overcome them. It’s another value-packed programme filled with lessons, takeaways, and motivating anecdotes!

The Podcasts

Podcraft is brought to you by Alitu and The Podcast Host


If you've ever felt overwhelmed by the technical side of starting a show or wondered how to turn your passion into a sustainable project, PodCraft by Alitu: Honing the Craft of Podcasting is made for you. Hosts Colin and Matthew, with their three decades of shared experience, act as practical guides through the entire process. They move beyond theory, offering actionable advice you can use immediately. You'll hear detailed discussions on specific skills, from something as fundamental as selecting your first microphone to more advanced strategies like leveraging live events for community growth. The conversation also tackles the business and marketing realities, exploring how to effectively expand your audience and create revenue from your work. What sets this podcast apart is its balance of deep-dive tutorials on single topics and illuminating interviews with creators who share their own real-world successes and lessons learned. It’s a resource that recognises podcasting as both a creative outlet and a serious venture, providing the grounded, no-fluff guidance needed to refine your sound and build something that lasts. Tune in weekly for a dose of clarity and direction for your own audio journey.
Author: Language: en-gb Episodes: 50

PodCraft by Alitu: Honing the Craft of Podcasting
Podcast Episodes
Are We Overcomplicating Podcasting? [not-audio_url] [/not-audio_url]

Duration: 55:21
Podcasting isn’t easy, but it doesn’t have to be complicated.Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.In 2025, we risk losing sight of that…
Growing a Podcast With LinkedIn [not-audio_url] [/not-audio_url]

Duration: 47:58
Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the past year. With over 20,000 followers, he joins Colin to talk about buil…
3 Proven Tips to Make Your Surveys More Engaging [not-audio_url] [/not-audio_url]

Duration: 9:47
If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete them.In this episode of Podcraft, you'll learn how to create listener s…
How Systems Can Boost—Not Break—Your Creativity [not-audio_url] [/not-audio_url]

Duration: 38:46
What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and eve…
Imposter Syndrome, Content Validation, & Your First 10 Episodes [not-audio_url] [/not-audio_url]

Duration: 59:49
Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as w…
The Problem With Provocative Titles (And Why We Use Them Anyway) [not-audio_url] [/not-audio_url]

Duration: 42:26
We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes. We wanted to build on that in…
These 5 Podcasters Added Video – Here’s What Happened [not-audio_url] [/not-audio_url]

Duration: 22:24
You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now.Video is killing podcasts! Video is saving podcasting! If you’re not doing video, what’s the point? It’s a lo…