Older shows perform better for advertisers

Older shows perform better for advertisers

Author: Podnews LLC December 16, 2025 Duration: 4:24
Sometimes, a little more experience pays dividends for sponsors, says research. Sponsored by Magellan AI. Real spend signals helped Blue Wire close one of their biggest deals of the year. See how they did it https://podnews.net/cc/3196 Visit https://podnews.net/update/orbit-older-shows for the story links in full, and to get our daily newsletter.

Keeping a finger on the pulse of the audio world is a full-time job, and that’s exactly what Podnews Daily does for you. This essential briefing, brought to you by Podnews LLC, cuts through the noise to deliver the key developments from across the podcast ecosystem. Each episode serves as your direct line to the stories that matter, whether it’s a major platform shift from Apple or Spotify, a deep dive into the strategies behind hits like Crime Junkie, or the business moves from networks like The Ringer and Goalhanger. You’ll hear about advertising trends, audience research, and the tools that are shaping how shows are made and measured. It’s not just about the giants; independent creators and their innovations find a regular spotlight here, too. From technical updates and industry data to the launch of the next potential phenomenon, this daily podcast ensures you’re never behind on the conversation. Tune in on weekdays for a concise, authoritative rundown that’s designed for anyone who creates, distributes, or simply has a professional interest in the future of podcasting.
Author: Language: en-gb Episodes: 100

Podnews Daily - podcast industry news
Podcast Episodes
How many people are watching podcasts on Netflix? [not-audio_url] [/not-audio_url]

Duration: 4:29
There is one big show on there. Sponsored by Podscribe. Join us at the Innovation Stage at POSSIBLE! Learn how to buy audio more effectively and drive measurable results with Podscribe’s Matt Drengler. April 29, 12:10 PM…
Patreon sees a third more revenue for podcasters [not-audio_url] [/not-audio_url]

Duration: 4:16
7.6 million people are helping fund podcasters on the platform. Sponsored by Podscribe. Podscribe is heading to POSSIBLE 2026! We’re excited to sponsor one of the year’s biggest marketing events. In Miami? Let’s connect…
Spotify adds new podcast discovery feature [not-audio_url] [/not-audio_url]

Duration: 4:20
This might help get your podcast into more ears. Sponsored by Podscribe. Podscribe is heading to POSSIBLE 2026! We’re excited to sponsor one of the year’s biggest marketing events. In Miami? Let’s connect and talk measur…
What happens when Apple Podcasts promotes you [not-audio_url] [/not-audio_url]

Duration: 4:47
One indie podcast saw more than 60,000 downloads in a day. Sponsored by Podscribe. Podscribe is heading to POSSIBLE 2026! We’re excited to sponsor one of the year’s biggest marketing events. In Miami? Let’s connect and t…
You can now get your podcast into TuneIn again [not-audio_url] [/not-audio_url]

Duration: 5:47
We show you how. Sponsored by Podscribe. Podscribe is heading to POSSIBLE 2026! We’re excited to sponsor one of the year’s biggest marketing events. In Miami? Let’s connect and talk measurement, media strategy, and what’…
OpenAI buys TBPN for ‘hundreds of millions’ [not-audio_url] [/not-audio_url]

Duration: 5:35
The video show and podcast could be one of the biggest deals yet. Sponsored by Podscribe. Where did your RON ads actually run? Podscribe’s new airchecks for RON campaigns reveal real placements, brand safety signals, and…
Buzzsprout adds free transcripts [not-audio_url] [/not-audio_url]

Duration: 4:47
Transcripts appear in Apple Podcasts, Pocket Casts, and other apps. Sponsored by Podscribe. Where did your RON ads actually run? Podscribe’s new airchecks for RON campaigns reveal real placements, brand safety signals, a…
Have your say: the Podnews Report Card returns [not-audio_url] [/not-audio_url]

Duration: 4:59
This research is shared directly with the podcast platforms. Sponsored by Podscribe. Where did your RON ads actually run? Podscribe’s new airchecks for RON campaigns reveal real placements, brand safety signals, and comp…
Exclusive: The 30th Annual Webby Awards Podcast Nominees [not-audio_url] [/not-audio_url]

Duration: 4:06
All the nominees for the podcast categories, including the new video categories. Sponsored by Riverside. Taking your podcast to video has never been easier. Record in studio quality, edit with AI, and repurpose your epis…
A new owner for Vox Media’s podcasts? [not-audio_url] [/not-audio_url]

Duration: 6:52
Kara Swisher, Prof G and more might have a new owner soon. Sponsored by Riverside. Taking your podcast to video has never been easier. Record in studio quality, edit with AI, and repurpose your episodes — all on one plat…