The 2027 Super Bowl Halftime Discussion Has Already Kicked Off: Could BTS, Taylor Swift or Post Malone Be Up Next?

The 2027 Super Bowl Halftime Discussion Has Already Kicked Off: Could BTS, Taylor Swift or Post Malone Be Up Next?

Author: Billboard February 18, 2026 Duration: 32:21
On the new Billboard Pop Shop Podcast, Katie & Keith are taking a closer look at the Billboard.com reader poll that went live last week asking who should headline next year's Super Bowl halftime show, Right now, BTS is leading by a landslide, with more than 85% of the vote. It would make sense for the newly reunited Korean superstars to cap their sure-to-be-active comeback year with potentially a big Grammys night -- like Kendrick Lamar and Bad Bunny have done the last two years -- followed by an epic performance on the Super Bowl stage. Of course, Taylor Swift is always in the Super Bowl conversation too, and we think Post Malone could be an overwhelmingly supported pick knowing how many genres he crosses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every week, the conversation around what's topping the charts and shaping the sound of popular music gets a lively, insider perspective on Pop Shop Podcast. Hosted by Billboard's own Keith Caulfield and Katie Atkinson, this isn't just a dry recitation of numbers. It's where data meets discussion, blending Keith's deep expertise in chart mechanics with Katie's pulse on industry trends and stories. You'll hear them unpack the latest Billboard chart movements, figuring out why certain songs are climbing and what surprising shifts might mean. They dive into the week's biggest music news, from major releases and artist announcements to the cultural moments everyone is talking about. Throughout the year, they also provide essential coverage and analysis of major events like award shows and festival seasons, offering context you won't find elsewhere. Whether you're casually curious about the hits or you live for every data point, this half-hour weekly podcast feels like sitting in on a smart, engaging chat between two people who really know their stuff. It’s a direct line to the stories behind the music that defines our playlists.
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