S1 E3: Embracing Sustainability with Mark Paterson

S1 E3: Embracing Sustainability with Mark Paterson

Author: Public Relations Global Network | PHX.fm August 4, 2022 Duration: 14:06

Embracing sustainable development means understanding and reporting the social and environment (non-financial) impacts and risks associated with a company’s operations. Sustainability is the new digital. Any person or business that ignores it will be left behind.

About the Guest

Mark Paterson, principal of Currie Communications in Melbourne, Australia, gives voice to people and organizations that sustain life on the planet. As a change-agent, he turns visions into strategies that are doable, tells stories that inspire sustainable development and brokers collaborations that solve problems. The son of Corgi breeders, Mark sees the world changing for the better.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ.

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Navigating the complex landscape of public relations requires more than just a local perspective; it demands a global understanding paired with on-the-ground expertise. That’s the core idea behind PRGN Presents: PR News & Views from the Public Relations Global Network. Each episode connects you directly with seasoned practitioners from this independent network, often described as the world’s local public relations agency. You’ll hear unfiltered discussions on the shifts and strategies defining modern communications, from crisis management and brand reputation to the nuances of digital marketing across different cultures. This podcast is designed for decision-makers-whether leading an international corporation, steering a non-profit, or evaluating agency partnerships-who need actionable intelligence beyond basic theory. Conversations delve into real-world case studies, emerging trends, and the practical challenges of making a message resonate authentically in diverse markets. Tune in for a candid, insider’s view that translates global PR insights into tangible advice, helping you craft communications that not only reach but genuinely engage your intended audience.
Author: Language: English Episodes: 78

PRGN Presents: PR News & Views from the Public Relations Global Network
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