S1 E5: Pros and Cons of an In-House Creative Department with Aaron Blank

S1 E5: Pros and Cons of an In-House Creative Department with Aaron Blank

Author: Public Relations Global Network | PHX.fm September 1, 2022 Duration: 14:56

Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing things that is inherently obsolete. What can you do differently? What should you do differently?

About the Guest

Aaron Blank is president and CEO of Fearey, a nationally recognized, Seattle-based full-service communications and marketing agency that was founded in 1981. Clients include Seattle Kraken (NHL), Amazon, Rite Aid/Bartell Drugs, Genie, JLL, Providence, Allen Institute for Brain Science, and others. He was named by PR Week (2020) and the Puget Sound Business Journal (2015) as a ‘40 under 40’ recipient.

About the Host

Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.

PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ.

Follow the Podcast

If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen

Need to hire a PR firm?

Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »


Navigating the complex landscape of public relations requires more than just a local perspective; it demands a global understanding paired with on-the-ground expertise. That’s the core idea behind PRGN Presents: PR News & Views from the Public Relations Global Network. Each episode connects you directly with seasoned practitioners from this independent network, often described as the world’s local public relations agency. You’ll hear unfiltered discussions on the shifts and strategies defining modern communications, from crisis management and brand reputation to the nuances of digital marketing across different cultures. This podcast is designed for decision-makers-whether leading an international corporation, steering a non-profit, or evaluating agency partnerships-who need actionable intelligence beyond basic theory. Conversations delve into real-world case studies, emerging trends, and the practical challenges of making a message resonate authentically in diverse markets. Tune in for a candid, insider’s view that translates global PR insights into tangible advice, helping you craft communications that not only reach but genuinely engage your intended audience.
Author: Language: English Episodes: 78

PRGN Presents: PR News & Views from the Public Relations Global Network
Podcast Episodes
S6 E8: Democracy, AI, and Public Affairs with Natacha Clarac [not-audio_url] [/not-audio_url]

Duration: 17:02
Natacha Clarac shares her insights about how artificial intelligence is reshaping the landscape of public affairs and lobbying, highlighting both its potential benefits and the ethical responsibilities that come with its…
S6 E4: Writing for Impact in 2025 with Ann Smith [not-audio_url] [/not-audio_url]

Duration: 23:09
The Internet today is flooded with low-quality content, so it's critical to produce targeted, impactful writing that can cut through the noise.In this episode, Ann Smith talks about the evolution of thought leadership co…
S6 E3: Experiential Marketing with Bill Southard and Bryan Duffy [not-audio_url] [/not-audio_url]

Duration: 19:13
Experiential marketing has gained significant recognition over the past decade, becoming essential for brand engagement. Real-life experiences create emotional connections and community, which are often more impactful th…