The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to be successful with PR in Israel.
Hanan Kamir explains that multinational companies should be aware of the need to adapt their message for the Israeli market. He emphasizes the need for "transcreation," not just translation of messages to ensure they are contextually relevant and will resonate with the Israeli audience. He also highlights the challenges of balancing PR decisions with business demands and the need for flexibility in strategy.
About the Guest
Hanan Kamir is CEO of KAMIR, a strategy, media and PR consulting firm specializing in the management of complex challenges in the public and media spheres. KAMIR offers their clients a wide range of services to help them reach their goals, from formulating the strategy and crafting the desired message, to implementing their communications plan. KAMIR's clients include multinational corporations as well as private, public and governmental bodies, and are among the leaders in their industry in Israel and worldwide.
As CEO, Hanan is focused on KAMIR’s long-term and strategic goals for the future. He oversees the firm’s clients, advisors, and projects, and ensures KAMIR’s team has the optimal tools to succeed. Hanan actively participates in projects with high-profile clients in the Capital Markets, Real Estate, Infrastructure, and Energy sectors. Prior to working at KAMIR, Hanan worked as an issuing manager in the underwriting department at Value Base, one of Israel’s leading investment banks. Hanan holds a Bachelor’s degree in Economics and Business Management from IDC Herzliya, graduating Cum Laude. Hanan is also an alumnus of the Arison’s Honors program.
About the Host
Abbie Fink is vice president/general manager of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.
PRGN Presents is brought to you by Public Relations Global Network, the world’s local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ.
Follow the Podcast
If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen
Need to hire a PR firm?
Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »
