Future-Proofing Your Dairy Farm: How AI and Proactive Planning Offer a More Strategic Approach to Milk Marketing (Sponsored Podcast)

Future-Proofing Your Dairy Farm: How AI and Proactive Planning Offer a More Strategic Approach to Milk Marketing (Sponsored Podcast)

Author: Progressive Dairy editors April 3, 2025 Duration: 14:49

Brad Peterson, VP of Sales at Total Farm Marketing, discusses how AI-powered tools and proactive strategies are transforming dairy marketing and risk management. He explores how the TFM360 system uses AI and data-driven insights to help dairy farmers optimize milk pricing, manage feed and fuel costs, and navigate market volatility. Brad also shares how Dairy Revenue Protection (DRP) insurance works alongside these strategies to provide a safety net against downturns. Learn how Total Farm Marketing’s innovative approaches can help dairy producers make more informed and strategic decisions.

Episode Highlights:

  • Overview of Total Farm Marketing’s Approach to Dairy Risk Management
  • How TFM360 Utilizes AI to Enhance Milk Marketing
  • Understanding the Role of Scenario Planning in Risk Management
  • The Benefits of Dairy Revenue Protection Insurance
  • What Sets Total Farm Marketing Apart in the Dairy Industry

This episode is sponsored by Total Farm Marketing by Stewart-Peterson.

Total Farm Marketing’s family of companies helps farmers manage commodity price volatility with comprehensive strategies and recommendations that span a producer’s operation. Total Farm Marketing offers two services to help dairy farmers optimize operations. TFM360, a product of Stewart-Peterson Inc., is an AI-powered, rules-based system that provides data-driven recommendations for managing price risk on milk, feed, and fuel. Dairy Revenue Protection insurance, offered through SP Risk Services LLC, secures a safety net against market downturns. Futures and options involve risk and are not suitable for everyone. SP Risk Services LLC is an insurance agency and an equal opportunity provider.


For those who live and work in the world of milk production, the day doesn’t stop for a deep dive into industry news. That’s where the Progressive Dairy Podcast comes in, extending the trusted editorial voice of the magazine into an audio format you can take anywhere. Hosted by the Progressive Dairy editors, this series is crafted specifically for U.S. dairy producers and the network of professionals who support them. Think of it as a conversation with well-informed colleagues, breaking down the latest trends, operational strategies, and business insights that matter at the farm gate and beyond. You’ll hear straightforward discussions that translate complex topics into actionable advice, whether the subject is herd health, market dynamics, sustainability practices, or technology adoption. Released every other Tuesday, each episode is designed to fit into a busy schedule, providing a dose of relevant information during a morning commute or an afternoon walk. It’s more than just a business podcast; it’s a practical resource built on the same foundation of reliability that readers have come to expect, now available for your ears instead of your eyes. Tune in to stay informed and connected to the pulse of the dairy industry.
Author: Language: English Episodes: 100

Progressive Dairy Podcast
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