Using generative agent simulations to drive better experience outcomes in healthcare - Interview with Sri Narasimhan of CVS Health

Using generative agent simulations to drive better experience outcomes in healthcare - Interview with Sri Narasimhan of CVS Health

Author: Adrian Swinscoe | Customer Experience Strategy Expert July 30, 2026 Duration: 42:36

Today’s episode of the Punk CX podcast features a chat I had with Sri Narasimhan, the VP of Enterprise Customer Experience and Insights at CVS Health, where he leads efforts to drive meaningful organisational changes based on customer, client, and patient feedback.

We talk about a whitepaper that he recently co-authored with Simile CEO Joon Park on using generative agent simulations in health care, the problem they are solving with this new approach, whether that means they will no longer be doing research with ‘real’ customers, how they have built their AI “agentic twins”, the impact of this approach and how their customers (patients) are responding to their use of AI.

This interview follows on from my recent interview – Start with Strategy, Iterate Like a Band – Interview with Craig Crisler of SupportNinja – and is number 597 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.


There’s a lot of noise around customer experience, but Punk CX: Customer Experience Insights with Adrian Swinscoe cuts through it with conversations that feel more like a strategic workshop than a standard interview. Host Adrian Swinscoe, a customer experience strategy expert, brings a distinctively pragmatic and often contrarian perspective to each discussion. He sits down with a wide range of industry leaders, from entrepreneurs to seasoned executives, to unpack what it really takes to build an organization that people genuinely want to engage with. You’ll hear them delve into the interconnected mechanics of customer service, customer engagement, and the often-overlooked driver of it all: employee experience and engagement. The dialogue naturally explores how technology, from AI to broader digital transformation, can be leveraged practically rather than just hyped, and what it means to build adaptable, responsive organizations with high-performing teams at their core. This podcast moves beyond theory, focusing on the actionable insights and sometimes uncomfortable truths that define modern customer and business strategy. Each episode is designed to give you a tangible takeaway, whether you’re refining your own approach or challenging the status quo within your company.
Author: Language: English Episodes: 50

Punk CX: Customer Experience Insights with Adrian Swinscoe
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