Queer Money®: How Gay People Do Money
Is being an entrepreneur more difficult for LGBTQ+ folks?
Even though the Right won’t admit it, business is more challenging for LGBTQ entrepreneurs, and this shocking story on Twitter/X will anger you.
In this episode of Queer Money, hosts David and John discuss the myriad challenges faced by LGBTQ+ businesses on social media with guest Matt Skallerud, founder, and CEO of Pink Media. The dialogue encompasses the abrupt suspension of key LGBTQ+ accounts on X (formerly Twitter) and broader financial struggles linked to restrictive social media policies. The episode highlights the systemic biases in social media algorithms, changes under Elon Musk's Twitter leadership, and the necessity for adaptive marketing strategies. The hosts also share personal anecdotes of unjust ad rejections and endpoint the evolving landscape of digital advertising for LGBTQ+ entities. With an optimistic look towards future elections, they emphasize the continued fight for visibility and fair treatment online. Resources and insights for better engagement on platforms like LinkedIn and Twitter are shared, along with the importance of sustaining an email list. Matt Scalar provides closing advice on connecting with Pink Media.
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