Gene Volpe on AI, Real Estate, and Building a Business That Lasts

Gene Volpe on AI, Real Estate, and Building a Business That Lasts

Author: Will Grimes and Eli Schmidt July 2, 2025 Duration: 56:17

In this episode of Re-Define, Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing real strategy), and why most people still don’t understand how to use it. They break down what it takes to actually scale, what’s working in marketing today, and how Roof Max became a high-margin, low-maintenance business opportunity worth watching.


03:10 – Catching Up With Gene Vulpe
A friendship forged in marketing and past episodes.

06:45 – COVID's Business Impact: The Silver Lining
How the pandemic unexpectedly boosted Gene’s business and changed his focus.

14:20 – Real Estate Shut Down: PA vs. CO
State-by-state chaos and the essential vs. non-essential debate.

21:00 – Post-COVID Mindset & Psychological Impact on Kids
Gene opens up about family life during lockdown.

27:40 – Real Estate, Interest Rates & Artificial Inflation
How rates and demand changed the game—and fooled some agents.

33:30 – Zoom Culture & The Remote Revolution
Less windshield time, more productivity—and why Zoom dominates.

36:20 – The AI Explosion: Tools vs. Talk
Gene breaks down how to actually use AI, not just talk about it.

44:05 – Real Estate + AI: The Human Advantage
How Eli and Will are using AI to better serve clients without losing the human element.

51:30 – AI Prompting: Garbage In, Garbage Out
Why quality questions matter more than ever with AI.

57:00 – AI in Real Estate Systems & Marketing
Detailed look at embedding AI into CRMs, calls, emails, and campaigns.

1:04:00 – Trades Are the Future: A Message to Young Entrepreneurs
Why HVAC and plumbing might just be the next tech wave.

1:09:10 – Roof Max: A Real Solution for Real Estate
Gene explains his roof rejuvenation business and how it helps homeowners and agents.

1:19:45 – Real Estate Deals, Inspections, and the Roof Fix Gap
How Roof Max fits into real-world deal-making and client satisfaction.

1:25:30 – 2025 Goals & the AI Marketing Overhaul
Gene’s focus on AI, rebranding his agency, and making real passive income.

1:30:10 – Phillies, Football, and the “Brotherly Shove”
Sports trash talk, Bryce Harper’s tears, and the love/hate with Philly fans.

1:37:00 – Where to Find Gene + Final Thoughts
Gene shares how to connect and what’s next for him in business and life.


In a crowded field of get-rich-quick schemes and superficial advice, Real Estate Re-Defined offers a different path. Co-hosts Will Grimes and Eli Schmidt built their own successful practices from the ground up, and they understand the daily grind and strategic decisions that separate a fleeting side hustle from a lasting enterprise. Will, a Marine Corps veteran, applies a disciplined, no-nonsense leadership philosophy to the business, while Eli provides the operational savvy. Together, they move past the industry clichés. You won't find rehashed cold calling scripts or cheerleading for outdated tactics here. Instead, each episode is a deep dive into the practical systems, the necessary mindset shifts, and the adaptable strategies that actually work in the current market. They discuss building a genuine brand, creating efficient workflows that free up your time, and developing the resilience to handle inevitable setbacks. This podcast is for the agent or investor who is tired of the noise and ready to do the real work of constructing a business that thrives long-term, not just survives the next transaction. Listen to Will and Eli for candid conversations, hard-won lessons, and a redefined perspective on what sustainable success in real estate truly requires.
Author: Language: en-us Episodes: 100

Real Estate Re-Defined
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