The Human Touch: What It Actually Takes to Build Events That Last — with Keith Clarke

The Human Touch: What It Actually Takes to Build Events That Last — with Keith Clarke

Author: Amy Milne June 19, 2026 Duration: 1:06:39
He's back! Keith Clarke, Senior Director of Corporate and Community Partnerships at Princess Margaret Cancer Foundation and the most-listened-to guest in Real Talk history, returns for a conversation that's just as good as the first time — maybe even better. Keith manages a $7M+ community events portfolio that consistently holds multiple spots in Canada's Top 30 fundraising events. In this episode, he and Amy get into the real stuff: how you build a portfolio of events that don't cannibalize ...

Amy Milne hosts Real Talk for the Non-Profit Event Pro, a space dedicated to the unique challenges of planning events that drive mission and revenue. This isn't about surface-level tips; it's a frank conversation about what actually works when the pressure is on. Every episode pairs Amy with a seasoned guest to unpack the complexities of sponsorship strategies, the nuances of peer-to-peer fundraising, and the often-overlooked logistical details that make or break an experience. You'll hear honest stories from the field-both successes and hard-learned lessons-that provide a real-world education. The focus is always on creating events that resonate deeply with communities, inspire lasting engagement, and ultimately raise more funds for the cause. Whether you're navigating marketing on a tight budget or trying to secure that major sponsor, this podcast offers grounded advice and practical insights. Tune in for those candid discussions that cut through the noise, giving you the tools and confidence to produce meaningful, epic events. It’s the essential resource for anyone who believes their nonprofit’s events should matter as much as the mission they support.
Author: Language: English Episodes: 50

Real Talk for the Non-Profit Event Pro
Podcast Episodes
Listen Up! The Voices in Your Head Have Something to Tell You [not-audio_url] [/not-audio_url]

Duration: 40:04
We're back! In this episode, your host Amy Milne gets real with Alicia Wood, former TV producer turned human behaviour expert, intuitive healer and certified mind coach. She is also the host of The Fuel Your Fire with Al…
Twas the Night Before Event Day [not-audio_url] [/not-audio_url]

Duration: 5:59
In this episode of "Real Talk for the Non-Profit Event Pro Podcast," Amy dives into the excitement of the fall event season. With unwavering enthusiasm, she shares her love for event day, especially as they prepare for t…
Take a Beat and Share the Love [not-audio_url] [/not-audio_url]

Duration: 4:28
In this episode, we push pause on our regularly scheduled programming so that host Amy Milne can be real. She openly and honestly speaks of a sudden loss in her life. It is a reminder that by being in the non-profit worl…