Research Reframed

Ever wonder how the decisions behind your favorite products or the latest tech trends are really made? Research Reframed goes beyond the surface to examine the often unseen world of data, insights, and consumer understanding. Hosted by NRG's Thought Leadership Director Jasmina Saleh, this podcast digs into the actual methodologies and human stories behind the numbers, questioning how the industry operates now and where it's headed next. Rather than taking common practices for granted, conversations here actively challenge assumptions and dissect popular myths within data science and market research. You'll hear discussions that feel like a candid behind-the-scenes tour, focusing on the practical application of ideas where business, marketing, and technology intersect. Each episode is built on the premise that good research isn't just about collecting information, but about interpreting it with nuance and foresight. Tuning into this podcast provides a unique perspective on the frameworks that shape our cultural and commercial landscape, all through thoughtful dialogue that reframes complex topics into accessible and engaging listening.