EP 90: From RNS 2026 | How to Build a Brand That Drives Long-Term Fundraising Growth with Donna Lucas

Hosted by Virtuous Software, the Responsive Lab Podcast operates at the intersection of mission and method. Each episode is a practical session focused on the tools and strategies reshaping modern philanthropy. We examine real-world cases where software and thoughtful processes solve operational hurdles, helping organizations move beyond simple transactions to foster genuine, lasting relationships with their supporters. The conversation often delves into the how-to details of implementing new systems, training teams, and measuring what truly matters. It’s a resource for nonprofit professionals, technologists, and leaders who believe that operational efficiency and donor-centricity are not opposing goals. You’ll hear from practitioners who are actively rethinking their approach, sharing both successes and lessons learned from the field. This podcast provides a space to consider how technology, when applied with intention, can amplify human connection and drive sustainable impact. Tune in for grounded discussions that blend business acumen with educational insights, all aimed at equipping mission-driven teams for the challenges and opportunities ahead.