1256: Kim Beechner, CEO of Embark Marketing

1256: Kim Beechner, CEO of Embark Marketing

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee February 26, 2026 Duration: 2:10:57

Kim Beechner joins the Restaurant Unstoppable Network for a live Q+A on March 30th, 2026 at 11AM EST. 

To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE!

Kim Beechner is the CEO and founder of Embark Marketing, a boutique digital agency specializing in the food and beverage and hospitality industries. Drawing on more than a decade in marketing and many years in the restaurant and bar world, she helps restaurants, bars, and food and beverage brands tell their stories, attract loyal guests, and grow revenue through strategy, social media, PR, and content. Since launching Embark Marketing in 2010, Kim and her team have partnered with concepts across Texas and the U.S., earning recognition from organizations such as PRSA, the American Marketing Association, Yelp's Advertising Partner Awards, and the U.S. Small Business Administration. She holds both undergraduate and master's degrees from the University of the Incarnate Word, with a focus on international business, marketing, and communications, which informs her consumer-first, storytelling-driven approach to brand building.

Join RULibrary: www.restaurantunstoppable.com/RULibrary

Join RULive: www.restaurantunstoppable.com/live

Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve

Subscribe on YouTube: https://youtube.com/restaurantunstoppable

Subscribe to our email newsletter: https://www.restaurantunstoppable.com/

Today's sponsors:

-

Restaurant Technologies — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated system that delivers, monitors, filters, collects, and recycles your cooking oil eliminating one of the dirtiest jobs in the kitchen.. Automate your oil and elevate your kitchen by visiting rti-inc.com or call 888-779-5314 to get started!

-

Restaurant Systems Pro - Lower your prime cost by $1,000, and get paid $1,000 with the Restaurant Systems Pro 30-Day Prime Cost Challenge. If you successfully improve your prime cost by $1,000 or more compared to the same 30-day period last year, Restaurant Systems Pro will pay you $1,000. It's a "reverse guarantee." 

Let's make 2026 the year your restaurant thrives.

-

US Foods®. Running a restaurant takes MORE than great food—it takes reliable deliveries, quality products, and smart tools. US Foods® helps you make it. Ready to level up?

Visit: usfoods.com/expectmore.

-

Guest contact info: 

  • Website: https://www.embark-marketing.com/

Thanks for listening! Rate the podcast, subscribe, and share! 


Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 100

Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
1198: Chris Florczak, CEO of Risen Restaurant Group [not-audio_url] [/not-audio_url]

Duration: 2:07:31
Chris Florczak is the CEO of Risen Restaurant Group. Risen consists of one concept with four location and a fifth soon to open. The concept is Rise, originally located in Dallas and opened in 2008. Chris got his start wi…
1197: Samir Watter, COO of Layne's Chicken Fingers [not-audio_url] [/not-audio_url]

Duration: 1:19:25
Samir Watter is the COO at Layne's Chicken Fingers based in Dallas, TX. Samir joined Layne's in 2021 when there were only 7 total locations. Before that, he held impressive roles and big franchise companies like Denny's,…
1196: Thom Crosby, CEO of Pal's Sudden Service [not-audio_url] [/not-audio_url]

Duration: 1:45:06
Thom Crosby is the CEO of Pal's Sudden Service, HQ'd in Kingstwon, TN. Pal's Sudden Service was first opened in 1956 in Kingstown, TN. Thom came on board in 1981 to help them grow. Thom's experience prior to Pal's was in…
1195: Zane and Brandon Hunt, Co-Founders of VIA 313 [not-audio_url] [/not-audio_url]

Duration: 1:42:30
Zane and Brandon Hunt are the co-founders of VIA 313. VIA 313 is a Detroit-style pizza chain. This is The Hunt Bros. third time on the show. They first joined us for episode 560 in 2018 and again in 2021 for episode 826.…
1194: The Game of Restaurant Growth with Matthew Mabel [not-audio_url] [/not-audio_url]

Duration: 1:37:26
Matthew Mabel is a consultant, advisor, coach and President of Surrender, Inc. Surrender is a hospitality and management-consulting firm based in Dallas, TX. Matthew was last on the show for episode 518! For this in-pers…
1193: Garrett Reed, CEO of Layne's Chicken Fingers [not-audio_url] [/not-audio_url]

Duration: 2:16:05
Garrett Reed is the CEO of Layne's Chicken Fingers. Garrett got his start in the real estate business right out of college as a site selector for Radio Shack in he 90s. By the early 2000s he had moved on to Starbucks whe…
1192: How to Secure Funding with Michael Praver [not-audio_url] [/not-audio_url]

Duration: 1:22:43
Michael Praver is the founder of fundingfundingfunding.com Michael's company specializes in helping businesses secure capital without the stress of traditional lending. Their mission is to help businesses secure fast, re…
1191: Rachel Cope, Founder and CEO of 84 Hospitality [not-audio_url] [/not-audio_url]

Duration: 1:54:18
Rachel Cope is the Founder and CEO of 84 Hospitality based in Oklahoma City, OK. 84 Hospitality consists of 4 concepts in 10+ locations in and around OKC. The brand started with Empire Pizza and the newest restaurant is…
1190: Workers' Compensation Deep Dive with David DeLorenzo [not-audio_url] [/not-audio_url]

Duration: 1:26:47
David DeLorenzo is the CEO and Owner of Bar and Restaurant Insurance. David DeLorenzo specializes in bar and restaurant insurance, but he is also a speaker, author, coach, as well as host of a mastermind and more than on…