449: Going digital with Mark Wilson

449: Going digital with Mark Wilson

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee March 9, 2018 Duration: 1:01:57
Restaurant Unstoppable with Eric Cacciatore
BusinessArtsFoodManagement

 

In this episode with Mark Wilson of Total Loyalty Solutions, we discuss:

  • How Wilson got into the business.
  • Why Wilson chose the Little Caesars Franchise. 
  • Some of the benefits of operating a franchise. 
  • Showing your employees that you're willing to do the work you're asking them to do. 
  • How Wilson scaled from 12 to 74 locations. 
  • Why Wilson ended up selling his 74 locations. 
  • How & why Total Loyalty Solutions was create. 
  • The power of capturing email addresses.  
  • Using push notifications via smart phone app to stay top of guest mind.
  • How to get people to sign up for your restaurant's app. 
  • Key components to a good online ordering platform. 
  • What the future of direct marketing looks like. 

Mark Wilson owned 12 independent locations of Little Caesars Franchises before become the president of group that owned a total of 74 locations. Today, he's vice president of strategic loyalty sales at Clipper Magazine and Total Loyalty Solutions.

Success Quote or Mantra

"He who hears the most no's will eventually hear the most yeses."

Resources Mentioned

Total Loyalty Solutions

Exclusive for Restaurant Unstoppable Listeners interested in learning more about Total Loyalty Solutions Online Ordering and Mobile Apps - get you first month of any new Total Loyalty Solutions service free by requesting a demo here: CLICK HERE FOR A DEMO

 

Today's Sponsor

 

Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started.

 

 

bentobox- Bring your restaurant's hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started

Contact Info

Total Loyalty Solutions

Thanks for Listening!

Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don't forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Mark Wilson for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Official website RSS
instagramyoutubetiktokspotify
Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
1138: Alex Wight, Owner of Crown Jewel [not-audio_url] [/not-audio_url]

Duration: 1:33:51
Alex Wight is the owner of Crown Jewel, located on Great Diamond Island off the coast of Portland, Maine. Alex's first job was a busser at age 14. She wanted to work for a food magazine, but entered culinary school inste…
1137: Emmett Soldati, Owner of Teatotaller [not-audio_url] [/not-audio_url]

Duration: 2:10:12
Emmett Soldati is the Owner of Teatotaller. Emmett was living in London when he realized his hometown, that of Somersworth, NH, deserved some of the luxuries of a place as big and diverse as London. He returned to his ho…
1135: John Burns and Mark Segal of SOS Recovery and Fold'd [not-audio_url] [/not-audio_url]

Duration: 1:20:47
John Burns is the Executive Director of SOS Recovery Community Organization, based in Rochester, NH. John was in executive sales prior to helping start SOS Recovery back in 2016. He started as a volunteer and soon became…
1134: Mark Segal, GM/Chef at Fold'd Community Diner [not-audio_url] [/not-audio_url]

Duration: 2:01:45
Mark Segal is the GM and Chef at Fold'd Community Diner. Fold'd is, from their website, "a part of SOS Recovery community Organization. Our mission is to bring high quality dining options and workforce opportunities for…
1133: Evan Hennessey, Chef/Owner of Stages and The Living Room [not-audio_url] [/not-audio_url]

Duration: 1:11:13
Evan Hennessey is the Chef and Owner of Stages and The Living Room, both located in a gorgeous old mill building in Dover, New Hampshire. Chef Evan was previously on the show for episode 8 and episode 748. Stages serves…
1132: Caitlin McGrath-Levesque, Co-Founder of Red's Good Vibes [not-audio_url] [/not-audio_url]

Duration: 1:28:04
Caitlin McGrath-Levesque is the Co-Founder of Red's Good Vibes, based in Portsmouth, NH. Red's Good Vibes is a non-profit food truck providing free meals all over New England. It was established in 2019 by Caitlin and he…
1131: John Bushnell, Owner and Pub Director and June Cork Pub [not-audio_url] [/not-audio_url]

Duration: 1:50:21
John Bushnell is the Owner and Pub Director at The June Cork Pub in Dover, NH. Until recently, John was working in health and fitness at health clubs. He decided one day to open a British-style pub where soccer fans coul…
1130: Anthony Carbone, Owner of Epicureo Pizza [not-audio_url] [/not-audio_url]

Duration: 2:02:01
Anthony Carbone is the Owner of Epicureo Pizza in Newburyport, MA. From 2010-2017 Tony worked as a private chef, taught cooking, and did catering. In 2017 he started his own mobile pizza catering business. Finally, in 20…
1129: Lee Frank, Owner of Otis Restaurant and Lee Frank's [not-audio_url] [/not-audio_url]

Duration: 1:50:40
Lee Frank is the Chef/Owner of Otis and Lee Frank's. This is his second time on the show! He was previously featured on episode 766 when only Otis was open. Now, he has 2 Lee Frank's locations. Otis, a fine dining establ…

«1...101112131415161718...100»