449: Going digital with Mark Wilson

449: Going digital with Mark Wilson

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee March 9, 2018 Duration: 1:01:57
Restaurant Unstoppable with Eric Cacciatore
BusinessArtsFoodManagement

 

In this episode with Mark Wilson of Total Loyalty Solutions, we discuss:

  • How Wilson got into the business.
  • Why Wilson chose the Little Caesars Franchise. 
  • Some of the benefits of operating a franchise. 
  • Showing your employees that you're willing to do the work you're asking them to do. 
  • How Wilson scaled from 12 to 74 locations. 
  • Why Wilson ended up selling his 74 locations. 
  • How & why Total Loyalty Solutions was create. 
  • The power of capturing email addresses.  
  • Using push notifications via smart phone app to stay top of guest mind.
  • How to get people to sign up for your restaurant's app. 
  • Key components to a good online ordering platform. 
  • What the future of direct marketing looks like. 

Mark Wilson owned 12 independent locations of Little Caesars Franchises before become the president of group that owned a total of 74 locations. Today, he's vice president of strategic loyalty sales at Clipper Magazine and Total Loyalty Solutions.

Success Quote or Mantra

"He who hears the most no's will eventually hear the most yeses."

Resources Mentioned

Total Loyalty Solutions

Exclusive for Restaurant Unstoppable Listeners interested in learning more about Total Loyalty Solutions Online Ordering and Mobile Apps - get you first month of any new Total Loyalty Solutions service free by requesting a demo here: CLICK HERE FOR A DEMO

 

Today's Sponsor

 

Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started.

 

 

bentobox- Bring your restaurant's hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started

Contact Info

Total Loyalty Solutions

Thanks for Listening!

Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don't forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Mark Wilson for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Official website RSS
instagramyoutubetiktokspotify
Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
671: Staffan Terje on Respect Yourself and Be Prepared [not-audio_url] [/not-audio_url]

Duration: 1:41:43
Chef Staffan Terje was born, raised, AND trained in Stockholm, Sweden. In 1982, after working in Stockholm for a few years, Staffan was offered a job in Sarasota, Florida. His plan was to work for a year in the states. H…
670: Andrew Freeman on The Power of Partnerships and Community [not-audio_url] [/not-audio_url]

Duration: 1:16:56
New Jersey native, Andrew Freeman, Graduated from Montclair State University with a degree in Marketing. Freeman went on to learn the restaurant business by working through the ranks at several legendary New York venues…
667: Brad Cecchi on Recognizing Leadership [not-audio_url] [/not-audio_url]

Duration: 1:30:03
Raised outside Sacramento, CA Chef Brad Cecchi is a graduate of the Culinary Arts program at American River College and the Culinary Institute of America. He would go on to spend the next 7 years working between Sacramen…
666: Umberto Gibin on Consistency is Key [not-audio_url] [/not-audio_url]

Duration: 1:25:48
Umberto Gibin was born in Venice, Italy and began to learn the hospitality trade at several prestigious European restaurants and hotels. In 1979 he took his hospitality career to California where he got to work for a han…
664: Patricio Wise on Paramount Systems, Processes, and Procedures [not-audio_url] [/not-audio_url]

Duration: 1:26:17
Chef Patricio Wise was born and raised in a large family in Monterrey, Mexico, where cooking for big parties was an everyday social affair. After a successful career in finance, Wise, who is self-trained in the culinary…
663: Jessica Marshall on 3 Common Restaurant Design Mistakes [not-audio_url] [/not-audio_url]

Duration: 44:24
Jessica Marshall is a talented restaurant designer with 15 years of experience. Her company, Brass Rose Studios, is based out of the Sacramento, California area. Today will be a deep dive conversation regarding the 3 mos…
662: Oliver Ridgeway on Do it Nice or Do it Twice [not-audio_url] [/not-audio_url]

Duration: 1:20:37
Chef Oliver Ridgeway, was born and raised in Sussex, England. For Ridgeway, life in the kitchen began in his father's restaurant, where his own passion began to emerge. After studying cooking at Crawley College, Ridgeway…

«1...626364656667686970...100»