449: Going digital with Mark Wilson

449: Going digital with Mark Wilson

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee March 9, 2018 Duration: 1:01:57
Restaurant Unstoppable with Eric Cacciatore
BusinessArtsFoodManagement

 

In this episode with Mark Wilson of Total Loyalty Solutions, we discuss:

  • How Wilson got into the business.
  • Why Wilson chose the Little Caesars Franchise. 
  • Some of the benefits of operating a franchise. 
  • Showing your employees that you're willing to do the work you're asking them to do. 
  • How Wilson scaled from 12 to 74 locations. 
  • Why Wilson ended up selling his 74 locations. 
  • How & why Total Loyalty Solutions was create. 
  • The power of capturing email addresses.  
  • Using push notifications via smart phone app to stay top of guest mind.
  • How to get people to sign up for your restaurant's app. 
  • Key components to a good online ordering platform. 
  • What the future of direct marketing looks like. 

Mark Wilson owned 12 independent locations of Little Caesars Franchises before become the president of group that owned a total of 74 locations. Today, he's vice president of strategic loyalty sales at Clipper Magazine and Total Loyalty Solutions.

Success Quote or Mantra

"He who hears the most no's will eventually hear the most yeses."

Resources Mentioned

Total Loyalty Solutions

Exclusive for Restaurant Unstoppable Listeners interested in learning more about Total Loyalty Solutions Online Ordering and Mobile Apps - get you first month of any new Total Loyalty Solutions service free by requesting a demo here: CLICK HERE FOR A DEMO

 

Today's Sponsor

 

Gusto-  "The best payroll, benefits, and HR for the small business owner." It is time to let Gusto do the heavy lifting. Sign up today, and once you run your first payroll you'll get 3 months FREE on Gusto. Click Here to get started.

 

 

bentobox- Bring your restaurant's hospitality online with BentoBox. Get in touch to learn more and save up to $1500 on initial setup when you mention Restaurant Unstoppable. Click Here to get started

Contact Info

Total Loyalty Solutions

Thanks for Listening!

Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don't forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Mark Wilson for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Official website RSS
instagramyoutubetiktokspotify
Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
571: Carol Huntsberger on Creating Relationships with Brutal Honesty [not-audio_url] [/not-audio_url]

Duration: 1:01:07
In 2003, Paul and Carol Huntsberger purchased Quality Seafood Market from Same Eaves.Under Paul and Carol, the restaurant blossomed from a fried food kitchen into a place where families could gather to enjoy fresh seafoo…
570: Sharon Watkins on Never Being Above Asking For Help [not-audio_url] [/not-audio_url]

Duration: 1:26:50
In 1988, Sharon Watkins closed her Austin ad agency and purchased a defunct little dive, Chez Fred. Her vision was to combine the delectable delights of an old-world bakery with the convivial cuisine of an American-style…
569: David Denney on What To Know Before Entering a Partnership [not-audio_url] [/not-audio_url]

Duration: 1:11:35
Today we're here to discuss partnerships. Specifically, how to enter partnerships and protect everyone's interests. We'll explore two verticals: 1) strictly financial partners; and 2) partners who will be working in the…
568: Nic Yanes on Managing Your Managers [not-audio_url] [/not-audio_url]

Duration: 1:18:24
Originating from Cypress, TX, Chef Nic Yanes kicked off his hospitality career working FOH while in high school. It wasn't until college when the transition to BOH was made. Yanes went out to study Culinary Arts at Weste…
567: Matthew Bolick on The Power of an "Us" Mentality [not-audio_url] [/not-audio_url]

Duration: 1:24:50
Hailing from Fort Worth, TX Matthew Bolick eventually found his way to Austin were he began working in cafes. While working as a barista at Frank Restaurant, Bolick met Matt and Grady Wright, who were working in the tech…
566: Nathan Lemley on Taking Over a Brand and Making it Your Own [not-audio_url] [/not-audio_url]

Duration: 1:15:48
Nathan Lemley grew up in Katy, TX and attended the The Art Institution of Houston. After graduation, Lemley worked in some of Houston finest restaurants before making the move to Austin where he accept the position of Ch…
565: Ben Sabin on Growing Your Network Before Growing Your Brand [not-audio_url] [/not-audio_url]

Duration: 50:02
Hailing from Houston, TX, Ben Sabin is a Graduate of Edwards University where studied Communication, Advertising, PR, and Marketing. A few years after graduation Sabin did some independent contracting before bartending a…
564: Sarah Heard on a Building a Company of Managers [not-audio_url] [/not-audio_url]

Duration: 1:16:31
Sarah Heard split her time growing up between Conroe and Lockhart, TX. In high schools a way to pay for her first car, she started working at a local restaurant and immediately fell in love with the industry. A few years…
563: Harland Scott on Building Your On-Boarding Standards [not-audio_url] [/not-audio_url]

Duration: 54:19
Today, we're here to do a deep dive into the on-boarding process and why standards are so important. By the end of this conversation you'll know what the on boarding process done right looks like. To lead the discussion…
562: Travis Tober on Attention to Detail, Service, and Programming [not-audio_url] [/not-audio_url]

Duration: 1:30:11
Hailing from Buffalo, NY, Travis came to Austin, TX by way of West Palm Beach, FL and Los Vegas, NV. It was in West Palm Beach where he truly become a professional while working at TGI Fridays. Tober Settled in Austin fo…

«1...727374757677787980...100»