787: Amanda Robinson, The Digital Gal, Facebook Ads workshop

787: Amanda Robinson, The Digital Gal, Facebook Ads workshop

Author: Inspiring interviews with todays most successful restaurateurs 2-days a wee March 18, 2021 Duration: 1:03:20

Today's guest in Amanda Robinson, the Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.

Amanda Robinson is a co-author of The Ultimate Guide to Social Media Marketing

Show notes…

Calls to ACTION!!!

Favorite success quote or mantra:

  • "You can have the best ad in the world, it could be absolutely perfect, but if you serve it to the wrong people, nobody cares. You can have a mediocre ad but if you serve that in front of the right people, you will have sales."

In today's workshop with Amanda Robinson we will discuss:

  • What are the 4 steps of seeing success with Facebook ads?
    1. Creating Ads Using Ads Manager
    2. Audiences and Targeting
    3. Budget and Strategy
    4. Reporting and Optimizing

Today's sponsor:

7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free.

Bbot is the leading contactless order and pay solution for the hospitality industry.  With Bbot, guests can use their smartphones to order what they want, when they want at bars, restaurants, hotels, food halls, and more.  They can also order from home with extensive takeout, delivery, and catering services, commission-free.  Bbot also creates branded interactive menus and table signage, ensuring the best customer experience. By increasing check size and turn times, Bbot can boost revenues over 30%, while enabling your staff to cover twice as many tables.

Contact info:

The Digital Gal website

Swift Kick in the Ads Membership

Instagram: @thedigitalgal

Thanks for listening!

Thanks so much for joining today! Have some feedback you'd like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don't forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Amanda Robinson for joining me for another awesome episode. Until next time!

 

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!

Eric Cacciatore sits down with the people who actually run the show in the world of food service. Restaurant Unstoppable with Eric Cacciatore is built on conversations with established restaurateurs and seasoned professionals who have navigated the intense realities of the industry. Twice a week, these interviews dig past the surface, focusing on the tangible details of leadership, team management, and effective marketing that separate a thriving venue from a struggling one. You’ll hear firsthand accounts of what worked, what didn’t, and the often-overlooked decisions that shape a restaurant's path. This podcast serves as a direct line to collective experience, whether you're dreaming of your first opening or steering a multi-location group. The dialogue is practical, centered on the daily grind and long-term strategy needed to build something lasting. For anyone invested in the business of hospitality, these regular episodes compile a vital resource, turning shared insights into actionable knowledge for your own journey.
Author: Language: English Episodes: 1000

Restaurant Unstoppable with Eric Cacciatore
Podcast Episodes
1266: Randy Hines, CEO and Partner at The Kolache Shoppe [not-audio_url] [/not-audio_url]

Duration: 1:56:50
Randy Hines joins the Restaurant Unstoppable Network for a live Q+A on May 4th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's gues…
1265: Christian Wiens, Founder and CEO of Loman AI [not-audio_url] [/not-audio_url]

Duration: 1:46:16
Christian Wiens joins the Restaurant Unstoppable Network for a live Q+A on May 4th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's…
1263: Eric Reed, Chief Development Officer at Layne's Chicken Fingers [not-audio_url] [/not-audio_url]

Duration: 1:56:31
Eric Reed and Natalie Hurley (also of Layne's) join the Restaurant Unstoppable Network for a live Q+A on April 20th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com…
1262: Natalie Hurley, VP of Marketing at Layne's Chicken Fingers [not-audio_url] [/not-audio_url]

Duration: 1:52:29
Natalie Hurley and Eric Reed (also of Layne's) join the Restaurant Unstoppable Network for a live Q+A on April 20th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com…
1260: Albert Sanchez, Co-Founder of Beto's Mexican Restaurant [not-audio_url] [/not-audio_url]

Duration: 1:57:02
Albert Sanchez and Chris Schultz join the Restaurant Unstoppable Network for a live Q+A on April 6th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to j…
1259: Chris Schultz, CEO of Velvet Taco [not-audio_url] [/not-audio_url]

Duration: 2:07:06
Chris Schultz joins the Restaurant Unstoppable Network for a live Q+A on April 6th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's…