DTC Ethernet Cable Company trueCABLE On Why Great CX and Innovative Tech Is The Driving Force behind Its Impressive YOY Growth

DTC Ethernet Cable Company trueCABLE On Why Great CX and Innovative Tech Is The Driving Force behind Its Impressive YOY Growth

Author: Brightpearl Podcasts December 15, 2022 Duration: 10:46
Today, we catch up with trueCABLE, an online network cabling supplier based in Missouri. The brand was created in 2015 with the simple goal of shaking up an outdated industry by delivering the fastest, most reliable low-voltage supplies directly to consumers. Initially selling through Amazon, the business has grown rapidly and now does an increasing percentage of its business via its own Shopify-powered website. During the podcast, Jessica Floyd, VP of Marketing & Business Developm...

Behind every online store is a story, and Retales: E-Commerce Growth Stories pulls up a chair to hear them told directly by the founders themselves. Produced by Brightpearl Podcasts, this series moves beyond theory to explore the real, often messy, human experiences of building a digital business. You’ll hear from a diverse range of voices across the technology and entrepreneurship landscape, from those running their first Shopify store out of a garage to leaders steering established multinational brands. Each conversation digs into the pivotal moments-the unexpected hurdles, the breakthrough ideas, and the strategic decisions that actually moved the needle. This isn't about polished success narratives; it's about the candid discussions that reveal how these retailers adapt to economic shifts, leverage new tools, and find their unique path to growth. Tune in for a genuine look at the resilience and innovation driving today's e-commerce world, one story at a time.
Author: Language: en-us Episodes: 50

Retales: E-Commerce Growth Stories
Podcast Episodes
Bonus Episode! Lightning 50 Secrets for Fast eCommerce growth [not-audio_url] [/not-audio_url]

Duration: 32:26
Sara Arthrell is the CMO at Brightpearl, and she’s joining this special bumper episode of the Podcast to share the insights from the Brightpearl Lightning 50 league table that you can all use to fast track the growth in…
Powerhoop: at Home Hula Hooping Trend Powers Phenomenal YOY Growth [not-audio_url] [/not-audio_url]

Duration: 11:45
The popular fitness brand Powerhoop sells weighted hula hoops, and the business was not going to be left out of the loop as it stormed into second place on last year’s Lightning 50 with a huge 2,900% YOY growth rate. Man…