From Traditional Retail to Digital Powerhouse: ROKA London's Journey to E-commerce Success and AI Integration

From Traditional Retail to Digital Powerhouse: ROKA London's Journey to E-commerce Success and AI Integration

Author: Brightpearl Podcasts July 13, 2023 Duration: 36:51
Ever wondered how to successfully transform a traditional retail brand into a digital powerhouse? Join us as we chat with Peter Gough, Chief Operating Officer at ROKA London, who shares the incredible journey of turning their outdoor lifestyle and accessories brand into a thriving digital and direct-to-consumer business. Discover how they experienced massive growth thanks to their digital marketing approach, and the impact of increased online sales on their margins and brand. In this...

Behind every online store is a story, and Retales: E-Commerce Growth Stories pulls up a chair to hear them told directly by the founders themselves. Produced by Brightpearl Podcasts, this series moves beyond theory to explore the real, often messy, human experiences of building a digital business. You’ll hear from a diverse range of voices across the technology and entrepreneurship landscape, from those running their first Shopify store out of a garage to leaders steering established multinational brands. Each conversation digs into the pivotal moments-the unexpected hurdles, the breakthrough ideas, and the strategic decisions that actually moved the needle. This isn't about polished success narratives; it's about the candid discussions that reveal how these retailers adapt to economic shifts, leverage new tools, and find their unique path to growth. Tune in for a genuine look at the resilience and innovation driving today's e-commerce world, one story at a time.
Author: Language: en-us Episodes: 50

Retales: E-Commerce Growth Stories
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