Maplin's MD Reveals the Online Strategy That Turbo-Charged a 495% Increase in Sales in Just One Year

Maplin's MD Reveals the Online Strategy That Turbo-Charged a 495% Increase in Sales in Just One Year

Author: Brightpearl Podcasts May 26, 2022 Duration: 14:23
Established back in the 1970s as a popular High Street electronics brand, Maplin has seen incredible growth over the past few years after switching its focus to ecommerce. Today, Ollie Marshall the firm’s MD, joins Caroline on the podcast to discuss the key drivers behind a whopping 495% YOY growth, which saw the brand rank 7th on the Lighting 50 list of Britain's fastest growing online retailers.

Behind every online store is a story, and Retales: E-Commerce Growth Stories pulls up a chair to hear them told directly by the founders themselves. Produced by Brightpearl Podcasts, this series moves beyond theory to explore the real, often messy, human experiences of building a digital business. You’ll hear from a diverse range of voices across the technology and entrepreneurship landscape, from those running their first Shopify store out of a garage to leaders steering established multinational brands. Each conversation digs into the pivotal moments-the unexpected hurdles, the breakthrough ideas, and the strategic decisions that actually moved the needle. This isn't about polished success narratives; it's about the candid discussions that reveal how these retailers adapt to economic shifts, leverage new tools, and find their unique path to growth. Tune in for a genuine look at the resilience and innovation driving today's e-commerce world, one story at a time.
Author: Language: en-us Episodes: 50

Retales: E-Commerce Growth Stories
Podcast Episodes
Bonus Episode! Lightning 50 Secrets for Fast eCommerce growth [not-audio_url] [/not-audio_url]

Duration: 32:26
Sara Arthrell is the CMO at Brightpearl, and she’s joining this special bumper episode of the Podcast to share the insights from the Brightpearl Lightning 50 league table that you can all use to fast track the growth in…
Powerhoop: at Home Hula Hooping Trend Powers Phenomenal YOY Growth [not-audio_url] [/not-audio_url]

Duration: 11:45
The popular fitness brand Powerhoop sells weighted hula hoops, and the business was not going to be left out of the loop as it stormed into second place on last year’s Lightning 50 with a huge 2,900% YOY growth rate. Man…