Online Hair Supplies Firm Reveals the Cutting Edge Tech That Got Them Through a 200% Pandemic-Driven Sales Spike

Online Hair Supplies Firm Reveals the Cutting Edge Tech That Got Them Through a 200% Pandemic-Driven Sales Spike

Author: Brightpearl Podcasts June 9, 2022 Duration: 15:23
Online hair supplies brand CoolBlades saw a huge sales spike as Brits rushed online to buy supplies for at-home haircuts during the various stages of lockdown, at the height of the pandemic. Today, Rupert Hughes, Ecommerce Director, joins the podcast to talk through the shrewd moves the team made before the pandemic hit which allowed them to manage a near 200% spike in online sales while other competitors faltered.

Behind every online store is a story, and Retales: E-Commerce Growth Stories pulls up a chair to hear them told directly by the founders themselves. Produced by Brightpearl Podcasts, this series moves beyond theory to explore the real, often messy, human experiences of building a digital business. You’ll hear from a diverse range of voices across the technology and entrepreneurship landscape, from those running their first Shopify store out of a garage to leaders steering established multinational brands. Each conversation digs into the pivotal moments-the unexpected hurdles, the breakthrough ideas, and the strategic decisions that actually moved the needle. This isn't about polished success narratives; it's about the candid discussions that reveal how these retailers adapt to economic shifts, leverage new tools, and find their unique path to growth. Tune in for a genuine look at the resilience and innovation driving today's e-commerce world, one story at a time.
Author: Language: en-us Episodes: 50

Retales: E-Commerce Growth Stories
Podcast Episodes
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Duration: 11:45
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