165: The marketplace for mobility - the largest shared mobility aggregator app in Europe with Robin Eriksson from Cogo App

165: The marketplace for mobility - the largest shared mobility aggregator app in Europe with Robin Eriksson from Cogo App

Author: Oliver Bruce and Horace Dediu January 12, 2023 Duration: 50:52

This week Oliver interviews Robin Eriksson from Cogo app which is the largest shared micromobility aggregator in Europe. Horace and Oliver have long had a theory that the world of micromobility will mature to be more like the public transport or airline industry over time. So it’s no surprise to us to see the rise of Cogo, which allows for discovery to be handled in a single app for all micromobility providers in a city. 

We were excited to hear that they’ve recently added payments, and so wanted to have them on to run through their growth and where they think the marketplace for mobility is going. 

We really enjoyed this conversation with Robin - he’s super smart and has clearly navigated through the challenges to build a product that we're really excited to use when next in Europe.


Specifically they tackle:

  • The origins of Cogo with Robin's background in flight aggregators
  • The rise of shared micromobility services and the use cases for having all mobility options in an app.
  • The maturation of the shared micro business model and why now is the time for aggregation to occur
  • Facilitating payments in the app, and regulatory barriers/opportunities for growth
  • Who Robin sees as competition in this space

Learn more about Cogo App on their website.


Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.

Our newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday morning here! And for those who want more, we offer our Micromobility membership (mmm — “Triple M”) which includes exclusive content, swag, and conference discounts, as well as live calls with Horace and team!

We’re also on LinkedIn and Instagram.


Ed Niedermeyer, an author and analyst with a sharp focus on the automotive world, guides Ride AI alongside co-hosts Horace Dediu, Oliver Bruce, and James Gross. Together, they navigate the complex intersection where artificial intelligence meets transportation, a space that's rapidly reshaping how we think about movement, business, and urban life. This isn't just a series of interviews; it's a deep exploration of the forces driving change, from autonomous vehicles and electric scooters to the broader economic and societal shifts they trigger. Each episode pulls back the curtain on the strategies and struggles of founders, investors, and engineers who are building the future of mobility. You'll hear candid discussions that go beyond the hype, focusing on the practical realities of investment, the nuances of technological adoption, and the lessons learned from both successes and failures in the field. For anyone curious about the business models behind the tech or the investment theses shaping this volatile sector, this podcast offers a grounded, insightful perspective. Tune in for conversations that are as much about the journey of innovation as they are about the destination.
Author: Language: en-us Episodes: 100

Ride AI
Podcast Episodes
172: The Apple Car Conundrum with Horace Dediu [not-audio_url] [/not-audio_url]

Duration: 48:30
This week on the podcast, we welcome back Horace for the first time in a while, to discuss the recent Mastodon storm on Apple's fabled car efforts and why they may fail, especially in the face of smaller, more modular ve…