174: Building award-winning e-moped and e-bike subscriptions in Sweden: Rickard Bröms of Vässla

174: Building award-winning e-moped and e-bike subscriptions in Sweden: Rickard Bröms of Vässla

Author: Oliver Bruce and Horace Dediu March 17, 2023 Duration: 54:04

This week Oliver interviews Rickard Bröms from Sweden, who is the founder of Vässla, who won the Rider Choice Award at the recent 2023 Micromobility Riders Awards for best subscription company. 

We’ve been following along with what they’ve been doing for a while and really love the new pedal Ebike that they are bringing out, along with the standard throttle bike and moped that they've been offering. They have really nailed the subscription services for micromobility, lowering the barriers to entry. 

We really loved the conversation with Rickard - he’s very mission-driven. We're really looking forward to watching them in the future


Specifically they talk about: 

- The early origins of Vässla with e-moped and throttle bikes, and now their pedal e-bikes. 

- How they’ve sold around 5000 mopeds - beating the global market leader NIU - in Sweden and sell them in Berlin too. 

- How they’ve thought about Vässla Club, their subscription business - what was the insight, and what did it require from them to pivot into this

- How they do their manufacturing

- Their funding journey for early moped and into developing an ebike and subscription


Catch us on TwitterHorace and Oliver are also active on their personal accounts and would love to hear from you.

Catch us on Twitter @MicromobilityCoHorace and Oliver are also active on their personal accounts and would love to hear from you.

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Ed Niedermeyer, an author and analyst with a sharp focus on the automotive world, guides Ride AI alongside co-hosts Horace Dediu, Oliver Bruce, and James Gross. Together, they navigate the complex intersection where artificial intelligence meets transportation, a space that's rapidly reshaping how we think about movement, business, and urban life. This isn't just a series of interviews; it's a deep exploration of the forces driving change, from autonomous vehicles and electric scooters to the broader economic and societal shifts they trigger. Each episode pulls back the curtain on the strategies and struggles of founders, investors, and engineers who are building the future of mobility. You'll hear candid discussions that go beyond the hype, focusing on the practical realities of investment, the nuances of technological adoption, and the lessons learned from both successes and failures in the field. For anyone curious about the business models behind the tech or the investment theses shaping this volatile sector, this podcast offers a grounded, insightful perspective. Tune in for conversations that are as much about the journey of innovation as they are about the destination.
Author: Language: en-us Episodes: 100

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