178: Creating Premium Owned Scooters - the story of Apollo with founders Maciek Piskorz and Chris Heathcote-Rey

178: Creating Premium Owned Scooters - the story of Apollo with founders Maciek Piskorz and Chris Heathcote-Rey

Author: Oliver Bruce and Horace Dediu April 14, 2023 Duration: 56:00

We're really excited to bring this episode to you. Apollo Scooters are one of those companies that quietly works away in the background and ships without being loud and overly public about it – We have been following them since they first unveiled the Apollo Pro at Micromobility Europe last year.


Last year, they shipped 30,000 scooters – which is a pretty decent amount for a company that has never raised outside capital at all. In this conversation we run through the founding of the company, the opportunities that exist in the space, their journey with being direct to consumer, and focusing on being an e-commerce brand, who they admire in the space and what they think is interesting.


We really appreciated both Mac’s and Chris’s humility and how they are running their company and their perspective on the space. Thanks to them for joining.

Specifically they tackle :

  • The background to Apollo and how they got started
  • What models they have now - they unpack the Pro
  • How they’ve funded the company to date - how and where micromobility can source capital
  • Marketing scooters - what works and doesn’t?


In the meantime, if you haven’t already please consider getting some tickets for Micromobility Europe - https://micromobility.io/events/micromobility-europe, join us on June 8th and 9th in Amsterdam. Horace, Oliver, and the whole crew will be there – this year. We have opened up the start-up awards to a whole heap of companies and already have at least 55 presenting including some of the most exciting vehicles we have seen in the space to date. Be sure to check it out at micromobility.io. And with that, here’s Maciek and Chris.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.


Ed Niedermeyer, an author and analyst with a sharp focus on the automotive world, guides Ride AI alongside co-hosts Horace Dediu, Oliver Bruce, and James Gross. Together, they navigate the complex intersection where artificial intelligence meets transportation, a space that's rapidly reshaping how we think about movement, business, and urban life. This isn't just a series of interviews; it's a deep exploration of the forces driving change, from autonomous vehicles and electric scooters to the broader economic and societal shifts they trigger. Each episode pulls back the curtain on the strategies and struggles of founders, investors, and engineers who are building the future of mobility. You'll hear candid discussions that go beyond the hype, focusing on the practical realities of investment, the nuances of technological adoption, and the lessons learned from both successes and failures in the field. For anyone curious about the business models behind the tech or the investment theses shaping this volatile sector, this podcast offers a grounded, insightful perspective. Tune in for conversations that are as much about the journey of innovation as they are about the destination.
Author: Language: en-us Episodes: 100

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