182: A microcar (some of the time!) - the story of City Transformer with founder Udi Meridor

182: A microcar (some of the time!) - the story of City Transformer with founder Udi Meridor

Author: Oliver Bruce and Horace Dediu May 12, 2023 Duration: 54:43

This week Oliver interviews Udi Meridor from City Transformer. You may have come across City Transformer as it was on the recent Top Gear episode of microcars in Paris. Obviously, we’ve done two microcar episodes week on week so this is an area that we're definitely thinking about, as are McKenzie who I had on the week prior talking about mini mobility. It feels like such a burgeoning area and we have been really excited to explore this topic.


If you enjoy this conversation, you will definitely enjoy Micromobility Europe – We would really encourage you to see if you can join us – on June 8 and 9th in Amsterdam! This will be a collection of over 1000 top thinkers and builders in the space building everything from e-bikes and scooters all the way through the vehicles just like the one we are discussing today. We are really excited with the companies that are going to be coming and cannot wait to get there. Get your tickets at micromobility.io


Specifically they tackle:

  • The background of City Transformer - where did the project start?
  • Why adaptive width vehicles are unique and special
  • What classification of EU - L7E
  • What the traction has been like to date and where you’re selling them into
  • What the manufacturing challenges have been


    Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.


Ed Niedermeyer, an author and analyst with a sharp focus on the automotive world, guides Ride AI alongside co-hosts Horace Dediu, Oliver Bruce, and James Gross. Together, they navigate the complex intersection where artificial intelligence meets transportation, a space that's rapidly reshaping how we think about movement, business, and urban life. This isn't just a series of interviews; it's a deep exploration of the forces driving change, from autonomous vehicles and electric scooters to the broader economic and societal shifts they trigger. Each episode pulls back the curtain on the strategies and struggles of founders, investors, and engineers who are building the future of mobility. You'll hear candid discussions that go beyond the hype, focusing on the practical realities of investment, the nuances of technological adoption, and the lessons learned from both successes and failures in the field. For anyone curious about the business models behind the tech or the investment theses shaping this volatile sector, this podcast offers a grounded, insightful perspective. Tune in for conversations that are as much about the journey of innovation as they are about the destination.
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