185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating

185: Subscription-as-a-Service - unpacking a new micromobility business model with Micro OG and Tempo founder Michael Keating

Author: Oliver Bruce and Horace Dediu June 2, 2023 Duration: 53:40

This week we release a discussion with Michael Keating that was recorded when Oliver was passing through San Francisco on the launch day of his new company Tempo.


For those who are in the know, Michael Keating is an OG of the Micromobility space, having founded Scoot back in 2012, which was one of the first moped sharing companies before selling it to Bird.

Tempo is Michael's latest venture and one we're very excited about, having followed the journey along for a while. We are honoured that he would share this with us on a busy launch day, as they were fielding calls from lots of other journalists, and we really enjoyed this conversation about not only the history of shared Micromobility, but also the current state of things and his efforts to accelerate getting Micromobility into the hands of millions.


Specifically the discuss:

- Who is Tempo, what do they do?

- Why subscription and not sharing?

- What makes Tempo different from other subscription micro businesses?


We hope you enjoyed as much as we did, and if you are listening to this and would like to come and join us, get your tickets for Micromobility Europe – June 8th and 9th in Amsterdam. Horace will be there along with Oliver and the whole rest of the team and over 1000 thinkers and builders in the space of Micromobility. It will be an absolute blast.


And with that here is Michael.


Catch us on Twitter ⁠⁠@MicromobilityCo⁠⁠. ⁠⁠Horace⁠⁠ and ⁠⁠Oliver⁠⁠ are also active on their personal accounts and would love to hear from you.

Our https://micromobility.substack.com/⁠⁠ is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning.

We’re also on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.


Ed Niedermeyer, an author and analyst with a sharp focus on the automotive world, guides Ride AI alongside co-hosts Horace Dediu, Oliver Bruce, and James Gross. Together, they navigate the complex intersection where artificial intelligence meets transportation, a space that's rapidly reshaping how we think about movement, business, and urban life. This isn't just a series of interviews; it's a deep exploration of the forces driving change, from autonomous vehicles and electric scooters to the broader economic and societal shifts they trigger. Each episode pulls back the curtain on the strategies and struggles of founders, investors, and engineers who are building the future of mobility. You'll hear candid discussions that go beyond the hype, focusing on the practical realities of investment, the nuances of technological adoption, and the lessons learned from both successes and failures in the field. For anyone curious about the business models behind the tech or the investment theses shaping this volatile sector, this podcast offers a grounded, insightful perspective. Tune in for conversations that are as much about the journey of innovation as they are about the destination.
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