Get it on Google Play

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

Author: iHeartPodcasts May 21, 2026 Duration: 36:15
Ridiculous History
HistoryCultureSocietySociety & Culture

Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales… and a genuine culture war looming on the horizon.

See omnystudio.com/listener for privacy information.


History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.
Author: Language: en-us Episodes: 50

Official website RSS
youtubetiktok
Ridiculous History
Podcast Episodes
CLASSIC: The Nature of Ephemera, with Alex Williams [not-audio_url] [/not-audio_url]

Duration: 40:07
Whether we’re talking yesterday’s newspaper, pamphlets from museums, or even old lottery tickets and straw wrappers, the world is chock full of things that were not meant to last. Today the guys join Alex Williams, the c…
Badass of the Week Returns, Part Two: Chesapeake Capes [not-audio_url] [/not-audio_url]

Duration: 46:24
Its a Badass Badass of the Week Week here on Ridiculous History! In the second part of this special two-part series, Ben, Noel and Max welcome Ben Thompson and Dr. Pat Larash, the co-hosts of the legendary Badass of the…
Badass of the Week Returns, Part One: George Rogers Clark [not-audio_url] [/not-audio_url]

Duration: 1:02:14
Its a Badass Badass of the Week Week here on Ridiculous History! In the first part of this special two-part series, Ben, Noel and Max welcome Ben Thompson and Dr. Pat Larash, the co-hosts of the legendary Badass of the W…
CLASSIC: That Time Ohio and Michigan Almost Went To War [not-audio_url] [/not-audio_url]

Duration: 34:37
In this week's Classic episode, Ben, Noel and Max explore how a misunderstanding of the geography of the Great Lakes started a feud, known as the Toledo War, between the state of Ohio and a territory called Michigan. Tun…

«12345»