RS321: B2B Lead Gen on LinkedIn

RS321: B2B Lead Gen on LinkedIn

Author: RogueStartups July 31, 2024 Duration: 47:30
If there’s one thing Craig loves more than podcasting, it’s sales. In this episode, he shares his enthusiasm with tech sales coach Peter Ahn. They discuss everything from bridging the gap between creating content and driving leads to the importance of being genuine and authentic. Peter drops plenty of knowledge bombs, so grab a chair, take out a notebook, and jot down some great tips from this episode of the Rogue Startups podcast. Highlights from Craig and Peter’s conversation: Why are technical founders so scared of tech sales The trigger that helps tech founders understand sales Earning the trust of your customers and helping them gain confidence Staying up-to-date with authentic sales strategies Dealing with imposter’s syndrome Which businesses benefit most from LinkedIn for lead generation Make your world ubiquitous for potential customers Creating content creation that will generate leads A Little About Peter: Peter is a Korean-American tech sales coach and former VP with experience at Twingate, Front, Slack, Dropbox, and Google, he is passionate about sharing his authentic experience as an Asian-American while helping others find their own unique sales voice. Peter knows that sales is becoming increasingly difficult, so developing an “edge” or advantage requires combining effective skills and confidence in one’s identity. He coaches on both of those topics. Links & Mentions from This Episode: Peter on LinkedIn Peter Ahn website Rogue Startups Resources:  Follow Craig on Twitter/X Craig on LinkedIn Castos Founder Insights

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
RS338:  Balancing Your Use of AI with Aaron Francis [not-audio_url] [/not-audio_url]

Duration: 52:12
Ever wonder what's happening behind the scenes when your dev team says they're "leveraging AI"? As a non-technical founder, you don't need to understand every line of code, but knowing how AI is actually being used in yo…
RS337: Building AI Native SaaS w/ Jordan Gal [not-audio_url] [/not-audio_url]

Duration: 48:06
Today, Craig chats with Jordan Gal from Rosie about starting a business centered solely on AI. While many of us use AI to help with our work tasks and streamline certain jobs, Jordan’s whole business is AI. They discuss…
RS336: Claude Project Deep Dive with Alison French [not-audio_url] [/not-audio_url]

Duration: 47:43
On today’s episode of Rogue Startups, Craig continues his AI series with founder, marketer, and Claude-user Alison French. They discuss the hesitation creators feel when working alongside AI and what Alison did to overco…
RS335: Evaluating AI Model Performance with Stuart Grey [not-audio_url] [/not-audio_url]

Duration: 47:06
In today’s episode of Rogue Startups, Craig sits down with AI expert Dr. Stuart Grey to discuss how AI is transforming both his personal and professional life. Dr. Grey also shares how he educates his students and client…
RS334: How AI Saves Me 10 Hours A Week [not-audio_url] [/not-audio_url]

Duration: 15:51
Today, I’m kicking off a series on AI—how I’m using it personally and professionally to grow my business, make life easier, and operate at a higher level. Over the next few episodes, I’ll be chatting with folks about the…
RS333: Grading My Business (and yours!) [not-audio_url] [/not-audio_url]

Duration: 22:03
In this New Year's Eve 2024 episode, we dive into a framework for evaluating SaaS businesses across eight crucial criteria. Instead of doing a typical year-in-review or making predictions, we explore how to assess the fu…
RS332: Competing with Stripe and Hubspot (ft. Geoff Roberts) [not-audio_url] [/not-audio_url]

Duration: 39:14
Hey everyone! Just had an awesome chat with Geoff Roberts from Outseta (outseta.com). They're doing something pretty wild - basically smashing together Stripe and HubSpot into one platform for subscription businesses. Ho…
RS331: I'm Still Here... [not-audio_url] [/not-audio_url]

Duration: 9:23
After a 2+ month hiatus, we're back! Watch on YouTube Sorry for the pause in episodes, but thank you for tuning in this week. In this episode I talk through why the forever long break in the podcast, what I've learned in…
RS330: Product-Led Playbook with Wes Bush [not-audio_url] [/not-audio_url]

Duration: 47:52
Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to…
How To Hire For Growth [not-audio_url] [/not-audio_url]

Duration: 14:20
In this episode of Rogue Startups, I dug into several pressing questions from the community. From knowing when to pull the plug on a marketing channel to the debate around hiring for support versus sales, we covered grou…