RS330: Product-Led Playbook with Wes Bush

RS330: Product-Led Playbook with Wes Bush

Author: RogueStartups October 9, 2024 Duration: 47:52
Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation. Watch on YouTube Do you have any comments, questions, or topic ideas for future episodes? Send Craig an email at podcast@roguestartups.com. If you feel like our podcast has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes. We’ll see you next week! Highlights from Craig and Wes’ conversation: Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS How to Leverage PLG as a Marketing Tool Internal to External Growth Loops (e.g., Canva) Providing Value and Education to Empower Customers Overcoming the Fear of Change and Embracing Creative Destruction The Product-Led Implementation Program and Wes Bush’s New Book From Contender to Leader: Navigating Your Market Castos: A Case Study in Product-Led Growth A Little About Wes: Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast. Links & Mentions from This Episode: Wes on LinkedIn Product-Led “Why Nations Fail” by Daron Acemoglu and James A. Robinson Rogue Startups Resources: Follow Craig on Twitter/X Craig on LinkedIn Castos Founder Insights

Behind every new company is a story, and Rogue Startups digs into the real ones-the messy, uncertain, and exhilarating paths founders actually walk. This isn't about polished success tales; it's a candid look at the day-to-day grind of building a business from the ground up. You'll hear directly from entrepreneurs in the thick of it, along with seasoned experts who specialize in the crucial engines of growth: sales, marketing, and product development. Conversations focus on practical tactics, particularly around scaling productized services and SaaS offerings, exploring the real "how" behind their growth hacking strategies. The value of this podcast lies in that shared experience-hearing how others navigate the very obstacles you might be staring down, and learning what moves actually led to a win. It’s for anyone who prefers the unvarnished truth of entrepreneurship over theory, offering a sense of camaraderie and a toolbox of ideas drawn from the front lines. Tune in for authentic dialogue that skips the fluff and gets straight to the challenges and victories of building something new.
Author: Language: en-us Episodes: 50

Rogue Startups
Podcast Episodes
RS327: 3 Traits Of Successful Founders w/ Rob Walling [not-audio_url] [/not-audio_url]

Duration: 44:07
Craig has TinySeed’s Rob Walling in the hot seat today. They’re chatting about defining, attaining, and maintaining success. What does success mean to you? How do focus, clarity, and execution fit into it? Rob, a leading…
RS326: 5 Things Most Founders Struggle With [not-audio_url] [/not-audio_url]

Duration: 19:12
Today’s a solo episode with Craig where he’s talking through the 5 common topics and themes that he helps most of his coaching clients through. Whether it’s through his 1:1 coaching with private clients or in serving as…
RS325: Stuck? Ask Yourself These 3 Questions [not-audio_url] [/not-audio_url]

Duration: 10:00
Are you a SaaS founder feeling stuck, unmotivated, or unsure about your next move? In this video, I dive into three powerful questions that can help you break through mental barriers and gain clarity on your business’s d…
RS324: $100 Million Bootstrapped SaaS with Adam Robinson [not-audio_url] [/not-audio_url]

Duration: 41:34
In this episode of the Rogue Startups podcast, Craig sits down with Adam Robinson to explore key topics such as founder psychology, overcoming self-limiting beliefs, and avoiding self-sabotage. They delve into how to ide…
RS323: Breaking Through Plateaus with Josh Ho [not-audio_url] [/not-audio_url]

Duration: 51:33
Today on the Rogue Startups Podcast, Craig chats with Josh Ho from Referral Rock about the peaks and valleys of being a founder. When is the right time to sell? Is there ever a right time? How do you break through a plat…
RS322: Marketing, in 2 hours a week [not-audio_url] [/not-audio_url]

Duration: 16:17
In this episode Craig descirbes his current SaaS marketing approach. Balancing Active and Passive marketing, he’s got his marketing time down to just a few hours a week. Using a video-first, AI-assisted workflow he’s rea…
RS321: B2B Lead Gen on LinkedIn [not-audio_url] [/not-audio_url]

Duration: 47:30
If there’s one thing Craig loves more than podcasting, it’s sales. In this episode, he shares his enthusiasm with tech sales coach Peter Ahn. They discuss everything from bridging the gap between creating content and dri…
RS320: The Psychology of Sales [not-audio_url] [/not-audio_url]

Duration: 43:26
Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Tell him that Rogue Startups sent you. What gets…
RS319: Mastering LinkedIn Video Content [not-audio_url] [/not-audio_url]

Duration: 50:21
Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Tell him that Rogue Startups sent you. Danny Del…
RS318: LinkedIn Content That Converts [not-audio_url] [/not-audio_url]

Duration: 44:17
Clearly Design works in every aspect from branding to marketing, from product to promotion. Go to Clearly.Design for a discount on his monthly design subscription service. Today Craig is chatting with Nemanja Zivkovic ab…